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Finding Customers

You Never Know Whom They Know
Don't think a gardener can be a referral source to the rich? Think again. Discounting even one potential networking opportunity can be disastrous.

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Do the Two-Step
Forget cold calling--now, getting leads is as simple as counting to two.

Stretch Your Dollar With Horizontal Marketing
Partnering with a company that shares your target market saves you time and money.

Appeal to Consumers' Five Senses
Your copy should stimulate a sensory reaction that compels readers to buy.

Big Break
With millions of viewers tuning in, home shopping networks are the perfect place to launch and grow your business.

Quick and Easy Ad Ideas
Where should you start advertising your new business? Here are some ideas.
For more ad ideas, visit our Advertising channel.
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Frustration Fuels a New Business Idea
This entrepreneur hit it big by sharing her problem--and the solution--with the world.

A Journalist’s Melting Pot
Helium helps online writers' voices be heard above the noise.

4 Ways to Boost Business With a Blog
Share information, interact with customers and boost your brand--blogs are the perfect way to keep you on top of your industry.

Young and in Charge
Young entrepreneurs can earn client trust and establish credibility.

Look Good Online
The only way to control what people say about your company is to be part of the conversation.

Girl Power
Want to grab a powerful niche market with growing potential? find out what women want.

Specialists Win More Referrals
If you claim to do everything, your clients won't rely on you for anything.

Generating More Referrals
There are plenty of opportunities to develop quality referrals--you just have to look for them.

Taking Customers With You When You Start a Business
If you've decided to break off on your own and launch a business that's competition to your former employer, heed these words of wisdom from a business law expert.

Marketing to Other Entrepreneurs
If you're marketing to other business owners, you need to offer the 7 things they want most--and learn how you can deliver them.

Get PR for Your New Business
Follow these smart tips to get PR coverage for your new business.

23 Hours to a Great Marketing Plan
The countdown has started: With these simple steps, you're less than a day away from creating marketing magic.



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