Customers
'A Surprise Around Every Corner' How This Iconic Bookstore's Innovative Mix of New and Used Books Keeps Book Hunters Coming Back for More.
Here's how Powell's City of Books used its commitment to sustainability and environmental responsibility to create a landmark of literary passion.
How to Attract Website Visitors in the AI Era — 4 Alternative Channels to Explore
As Google shifts towards generative search results, website owners must adapt their marketing strategies to maintain and grow their audience. Discover proven tactics for expanding your reach and attracting visitors through alternative channels.
'Marketing Happy Hour' Podcast Hosts Share the Best Way to Connect With Consumers: 'Think of Social Media Like a First Date'
Brand marketing experts and hosts of the Marketing Happy Hour podcast share tips on how to launch, grow, and make the most out of your small business's online presence.
5 Ways to Build and Maintain Strong Agency-Client Relationships in a Competitive Market
Strategies for marketing, advertising and PR firms to build solid, long-lasting client relationships — crucial for achieving high retention rates and revenue growth.
Tough Conversations With Clients — We've All Had Them. Here's How to Handle Them More Effectively.
Difficult conversations about performance should not be the norm for any business, but sometimes they are unavoidable. Here's how to navigate them successfully.
How to Remove Negative Reviews Online and Protect Your Online Reputation
In the digital age, maintaining a positive online reputation is crucial for businesses, as customer reviews on the internet heavily influence brand perception and purchasing decisions. This article delves into effective strategies for managing both legitimate and fake online reviews, offering insights into crisis management and proactive approaches to uphold and enhance your brand's reputation in the virtual world.
How to Align Business and Customer Interests for Long-Term Success
If you have to chase customers, they may be the wrong customers for your business.
The Simple Thing That the Owners of This Pizza Spot Do Every Day That Put Them on Yelp's Top 100 List Three Years in a Row
Alessandro Farrugio and his family are pizza restaurant experts, having been in the business for over four decades. Learn how they built their Yelp-acclaimed establishment by investing in authentic food and quality service.
How to Overcome Consumer Skepticism and Embed Trust for Marketing Success
Trust isn't just a buzzword — it's the cornerstone of today's business landscape. So, how do you navigate this trust-driven world? Here's what you need to know.
'Emails Work!' This Entrepreneur Says Email Marketing Is Still the Best Way to Connect and Sell. Here Are His Top Tips.
Fishbowl CEO Adam Ochstein breaks down effective email marketing and explains how a hotel chain helped shape his idea of data personalization.
When Customers Balked at High Prices, This Bubble Tea Maker Educated Them About Quality Ingredients. Now His Flea Market Stand Has Turned Into 3 Permanent Locations.
From day one, Mathew Wong's goal has been to share the authentic bubble tea experience with his community. By staying true to his vision and facing obstacles head-on, he's brought a taste of Asia to customers across three New York City neighborhoods with his company Tea and Milk.
5 Innovative Ways to Give Your Customers the Personalized Experiences They Want
How to provide unique, personalized experiences that enhance customer satisfaction, foster brand loyalty and boost revenue.
Ensure Customer Loyalty By Hyperfocusing on These Customer Needs
Meeting the customer's needs doesn't always mean they'll come back. You have to know what makes them feel successful more than they do.
What Big Brands Can Learn From Mom & Pop Shops to Connect With Their Customers
As early adopters and adept users of technology, small retailers have some valuable lessons to offer their larger peers.
How This Entrepreneurial Couple Is Revolutionizing Brand Loyalty
Wife and husband co-founders Amanda Huh and Stephen George discuss the launch and growth of their powerful membership platform Amaze.