Direct Marketing: Page 2

Marketing

How to Avoid Mailing to a Disaster Area

Learn this money-saving tip and keep your response rates from bombing when floods and natural disasters occur.

Money & Finance

How to Calculate the Success of a Direct Mail Campaign

The first thing you need to determine? The close rate needed to break even.

Marketing

9 Promotional Items to Consider Using in Your Next Direct Mail Campaign

One of the most critical aspects of your direct mail campaign is getting prospects to open and read your message--these promotional items can help increase your response rate.

Growth Strategies

5 Reasons Why Direct Marketing Is Not Good For Your Business

Don't get fooled up with these reasons.

Productivity

10 Can't-Miss Tips to Dominate Your Cold Calls

Work through your nerves and you'll achievie 'hello-my-name-is' excellence.

Growth Strategies

Double Your Profit With These 7 Direct-Mail Strategies

This is something you can't ignore

Marketing

7 Amazing Hacks To Dominate Direct Marketing

Some strategies to help you outline the steps you can't take to move from an entry level to a corner office

Growth Strategies

Is Direct-To-Consumer Segment Seeing A Revival?

3 reasons why VCs are hungry to fund DTC brand.

Marketing

3 Steps to Tracking the Success of Your Direct Mail Campaign

Tracking your mail after it's gone out is vital. Here are 3 tools to help you verify your success.

Marketing

Direct Mail Breaks Outdated Marketing Assumptions

What the critics got wrong about print.

Marketing

The Secret to Maximizing Your Marketing Dollars for Fun and Profit

Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.

Marketing

5 Findings About Idea Generation for Content Marketing

How do you come up with and execute 251 marketing ideas each year? In a recent survey, marketers shared their pain.

Legal

Snuggie Maker Wrapped Up in Not-So-Cozy Advertising Fraud Charges

Turns out Allstar's 'buy one, get one free' ad hook was allegedly cloaked in trickery. Now the as-seen-on-TV giant is forking over $8 million to settle charges that it hoodwinked customers.

Marketing

Traditional or Digital Marketing? Is That the Right Question?

Instead of making a choice, consider a mix of strategies, according to the specific offer and the time of year.

Marketing

The One Mistake That's Killing Your Business

You shouldn't be focused on brand marketing like Apple or Starbucks -- but rather on this instead.