Market Research
How to Create a Unique Value Proposition (With Tips & Examples)
A unique value proposition will help you distill your unique strengths into a statement that answers the question: "Why should customers care?"
Is Your Business Idea Worth Pursuing? 3 Tips to Avoid the Most Common Reason For Failure
Check out these front-end market research tips that will help you determine whether your venture ideas are worth pursuing.
7 Marketing Strategies to Help Your Startup Grow and Scale
Mastering marketing is about testing, adapting and staying ahead.
Sales Could Top $14 Billion on Amazon Prime Day, Hitting an All-Time High — Here's Why
Prime Day(s) is on July 16 and 17.
Your Differentiators Suck. Follow These 5 Steps to Stand Out From Your Competition.
If you believe your organization is unique because you focus on quality, service or customer success, be prepared to have your marketing messages ignored.
How You Can Be Your Own In-House Marketer
Many small businesses have neither the budget nor the inclination to hire an outside agency for their marketing. Here, an outside agency owner shares advice on how to keep things in-house most efficiently and effectively.
5 Essential Elements of Your Industry Trends Plan
What you need to include in the market analysis section of your business plan.
3 Actionable Strategies for Navigating Market Uncertainty
Many entrepreneurs wait to manage unpredictableness until it arises. Instead, have an approach in your game plan regardless.
3 Crucial Lessons for Entrepreneurs Taking on Big and Complex Markets
For disruptors, success lies in taking the basics and blazing a different path with them.
Starting a New Venture? Don't Make These Research Mistakes.
If you're thinking about launching a novel product or starting a business, you first need to test your assumptions. While traditional product research usually falls short of providing actionable insights in the discovery phase, there are easy ways to tweak it to get the data you need.
How to Effectively Beat Your Direct Competition in a Niche Market
Discover the winning strategies to outperform your direct competition in your niche market. Stay ahead and dominate your industry with our expert tips and insights. Boost your business and leave your competitors in the dust!
5 Key Questions to Ask Your Audience When Conducting Market Research
Ask your customers these five important questions to conduct effective market research and get a better understanding of your audience.
How Qualitative Research Can Boost Your Brand in Today's Digital Landscape
Discover how your brand can benefit from the digital transformation of qualitative research.
AI Has Taken Over Qualitative Market Research. Here's What That Means for Your Business.
Discover how AI is transforming qualitative research — increasing efficiency and accuracy and driving faster insights.
'We Have the Largest Gen Z Audience Outside of Social Platforms:' This Website Stays on Top by Sharing One Random Fact — That Everyone Wants to Know
FamousBirthdays.com wants to be the IMDb of online creators.