Marketing

Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.

Marketing

6 Marketing Problems Brands Face and How to Solve Them for Success

Wondering which tactics to add to the marketing mix next to reach your brand's sales and marketing goals? Here's what I recommend based on where brands are in their lifecycle.

Marketing

How to Make Consistent Passive Income With Your Online Course — Follow These 5 Steps

An evergreen sales expert's guide to selling courses while you sleep.

Growing a Business

How to Scale Your Startup Without Losing Your Company's Soul

The journey from startup to successful global brand is often idealized, but most businesses face significant challenges and high failure rates. To scale effectively, leaders must maintain a strong foundation, foster a coaching culture and strategically manage growth while adapting to changing market conditions.

Starting a Business

I Quit My Corporate Job to Start a Business. Here's How I Went From Having $35,000 Credit Card Debt to Making $4 Million.

Courtney Allen, founder and CEO of presentation design agency 16x9, "recklessly" left corporate life behind in 2015 to pursue entrepreneurship.

More Posts on Marketing

Fundraising

You've Got Dueling $100K Offers From Investors. How Do You Know Who to Choose?

On this episode of "Entrepreneur Elevator Pitch," one contestant has a very good problem to solve.

Growing a Business

How This Beverage Industry CEO Used His Passion for Hip-Hop to Build Partnerships With Jay-Z, Rick Ross and More

Sovereign Brand's Brett Berish discusses embracing authenticity, learning from "failures" and partnering with music icons.

Leadership

Her Company Makes an Iconic 75-Year-Old Candy Popular for Halloween. Ignoring This 'Bad' Leadership Advice She Received Helps Drive Its Success.

Liz Dee, co-president of New Jersey-based candy company Smarties, shares some important lessons in leadership.

Growing a Business

At 24, She Was Fired From Her Advertising Job. Then an 'Incredibly Important' Mindset Helped Her Build a Multimillion-Dollar Business.

Melissa Ben-Ishay's brother Brian Bushell encouraged her to follow her passion — and it led to major success.

Social Media

Stop Chasing Algorithms — Here's How Creators Can Take Control of Their Content and Monetize on Their Own Terms

Social media platforms promise creators visibility, but the real challenge lies in relying on algorithms for income.

Business Ideas

I'm a Small Business Owner. How Should I Vote?

Cutting through the noise of divisive headlines from the mainstream media, it is essential to evaluate candidates' stances on issues rather than emotions.

Marketing

3 Reasons Your Marketing is Failing (And How to Fix It)

There are endless acronyms and "gurus" telling entrepreneurs how to market their businesses, which leads to frustration. Discover how to create a marketing strategy that works for your business.

Growing a Business

Silent Customers Bring Loud Profits — Here's Why Anticipatory Customer Service is Today's True Competitive Edge

Anticipatory customer service is the direct way to trigger the emotions that lead to customer loyalty. Here's how to make this ultimate level of customer service happen, again and again.

Marketing

How I Found My Voice and Built a Life as an Entrepreneur — in 3 Acts

I want to share my journey as an entrepreneur and what led to me starting my own company.

Growing a Business

How to Advocate for Laws That Will Drive Your Company's Profits

Do you know how to how to engage the political world to benefit your bottom line? These strategies can help you build influence and advocate for your business.

Marketing

Your Business Will Get Left Behind If You Ignore These 7 Content Writing Trends

Discover the top content writing trends from 2024, from AI-assisted writing and hyper-personalization to SEO shifts and long-form content's comeback.