Online Marketing: Page 10
How to Make Your Content 300% More Effective While Also Saving Time and Money
Repurposing content is a cost-effective and time-efficient way to maximize the value of your content marketing efforts.
7 Predictions for How Brands Will Use Virtual Influencers to Connect With Consumers in 2023
Here are seven predictions for how brands will harness the power of virtual influencers in 2023.
Why Maintaining a Strong Media Presence is Key to Succeeding in an Economic Downturn
Companies are announcing mass layoffs due to the current economic climate to increase their runways and cut spend, with many significantly cutting their marketing departments. However, instead of completely eliminating marketing efforts, companies should shift their marketing strategies to focus on earned and owned media coverage as more affordable and effective alternatives to paid advertising.
5 Marketing Tips for Brand Success
Follow these best practices for your brand to have a top-tier marketing strategy going into the new year.
Why the Best Days of Digital Media Are Ahead of Us — and Other Trends for 2023
These five trends reveal that the best days of digital media are still ahead of us.
7 Ways to Integrate PR Into Your Daily Marketing Activity
Small business owners can integrate low-cost PR techniques into their daily marketing activities.
Here's Why You Must Rethink Your Marketing Strategy in 2023
Here are five principles you should consider applying to your marketing strategy this year.
How To Start Your Ideal Business — 7 Steps From Experience
The trial and error tested steps to starting your ideal business.
The Future of Startup Marketing: 2 Popular Lead Magnets Your Startup Needs
Entrepreneurs, investors, marketers and business leaders should consider incorporating eBooks and whitepapers into their startup marketing strategy today.
3 Marketing Fails That Demonstrate The Importance of Fundamentals
There is no substitute for proper marketing fundamentals. Avoid these three marketing mistakes to understand fundamentals better.
Why Small Businesses Should Work Twice as Hard to Crush It on Social Media
Small businesses need to do much more to grow their following on social media. Here's how to do it effectively.
7 Marketing Strategies to Accelerate Your Business
These strategies will help you win and position yourself and your company in the best way this year.
6 Ways to Wring All the Value from Your Earned Media Coverage
Press coverage can help your brand gain visibility and increase credibility — but not if no one sees it. What can you do to get more value from the media placements you've worked so hard to earn?
2 Key Marketing Tactics to Increase Brand Awareness and Credibility
Here are two strategies to increase brand awareness and perceived value. Combined, these two strategies are useful for increasing your brand's credibility, especially on social media.
How to Manage and Maximize Your Marketing Budget During Times of Economic Uncertainty
Choppy economic waters may push the nervous business owner to slash marketing budgets. Don't jump the gun, though, because there are several more measured approaches one should take first.