pokemon go

Science & Technology

In Future AR Tech, Expect More Blasts from the Past

New research suggests that for augmented reality marketing, 'nostalgia' is the key to inspiring consumer action.

News and Trends

Beware of Google's Location Tracker & Pokemon Go is Back: 4 Things to Know Today

Stay tuned to get every day updates in 60 seconds.

Marketing

How This Offline Brand That Started in 1996 Reached 500 Million Downloads in the Smartphone Era

Pokemon developed Go to engage the brand's fans in a way that approached addiction.