Public Relations
What ROI Should Really Look Like for Your Company's Public Relations Campaigns
Many companies see the value of PR and are willing to invest in it. But they want lickety-split results and to see themselves plastered all over the news.
5 Ways to Get Ahead of Your Competition by Making a Lasting Impression on Your Clients
No matter what kind of entrepreneur you are, no matter what kind of business you have, there are likely lots (and lots) of others who do the same thing you do. That's why it's so important to differentiate yourself from your competition in any and all ways that you can.
6 In-Person Networking Tips for Entrepreneurs
As an entrepreneur, networking isn't optional – it's part of your job. Here are some tips to help you make more meaningful connections.
We Live in a 'Right Now' World — But Good Things Take Time. Here's How to Explain Long Lead Times to Your Clients.
We've all gotten so accustomed to immediate results that anything but can seem like a flop, especially in service industries like PR. Here's why pursuing long lead times is just as important as short-term ones.
Don't Let These Three PR Myths Stop You From Harnessing Its Power
While these myths may have changed your perceptions of PR, it is still a powerful asset for any company, especially ambitious ones. Let's debunk these myths so you can identify a PR plan that works best for your business.
Control the Way People Think About You Using These Secrets From a Publicity Strategist
Ulyses Osuna discusses PR strategies for shaping personal brands and controlling the narrative.
How PR Can Build Trust and Credibility for Real Estate Brands
Follow these insights and actionable tips for leveraging PR to enhance the reputation and visibility of your real estate brands.
Struggling to Find Content Ideas for Your Business? Use This Effective Strategy to Unlock Endless Inspiration.
Always keep your objective and audience in mind, and showcase the relevant side of your expertise accordingly.
Why Startups Should Invest in Public Relations Right Now
Should you wait until you fundraise to invest in PR? The short answer is a resounding no. Here's why.
How to Make PR Campaigns Customer-Focused Instead of Company-Focused
The 21st century has seen a shift away from the company that's "selling" and toward the consumer that's "buying." Business practices, like PR campaigns, have had to transition in kind to stay relevant in the current culture and to resonate with the public.
Why AI-Forward Communication is the Future of Public Relations
Embracing AIFC is not merely an option for PR professionals — it is imperative for those seeking to lead in an increasingly complex and dynamic media landscape.
10 Expert Insights for the Optimal (and Most Effective) PR Budget in 2024
The age-old question "How much should a company spend on PR?" echoes through boardrooms, with organizations seeking a magic formula for budget allocation. Here are 10 things you need to consider.
How to Align Your PR and Marketing Strategies to Get More Out of Both
A collaborative approach that acknowledges the distinct roles and perspectives of marketing and PR professionals can be a force multiplier.
5 PR Tips Any Company Can Use to Get Media Coverage
You went into business to make an impact — here's how to get visibility for your work, so you can benefit more people.
Several Leaders Got Themselves in Trouble for Communication Blunders Last Year — Here's How You Can Avoid Becoming One of Them.
From relying too heavily on AI to not expecting the unexpected, here's how to communicate effectively as a leader in the year ahead — and avoid needless controversy in the process.