Keynote Speaker:
Adela Cepeda
 Meet and learn from successful serial entrepreneur Adela Cepeda, who offers invaluable business insights based on over 27 years of experience as a financial specialist.
REGISTER NOW TO ATTEND FOR FREE!
At the Women in Charge Conference, you’ll discover hundreds of actionable tactics to solve your complex business challenges. Register now and attend these focused sessions to launch and grow your business.
Meet the Editors
You’ll get the unique opportunity to pitch the editors of Entrepreneur magazine and Entrepreneur.com. As a conference attendee, you’ll have 5 minutes to pitch an editor about your company and why you should be featured in Entrepreneur or on Entrepreneur.com. Make sure to bring a press kit or other information about your business to leave with the editor.
Come celebrate with us as we salute the OPEN from American Express® and Entrepreneur magazine 2007 Woman of the Year. You'll get a chance to meet her and learn from her success.
Internet Marketing Secrets for Success
Attention Entrepreneurs: Internet marketing doesn't have to be overwhelming! You can start with simple steps.
This session reveals the low-cost, high-performance ways to boost your business. Catherine Seda, a 12-year Internet marketing veteran, will share valuable time-saving tips. Get the insider secrets to profiting from: pay-per-click, search engine optimization, blogging, articles, press releases and e-mail. In this information-packed session, you’ll find out "non-techie" tips such as:
- The #1 Rule in Search Engine Optimization that Unlocks the Door to Free Traffic
- How to Immediately Increase Your Pay-Per-Click Profits in Two Steps
- A Simple Way to Start Blogging to Attract Prospects and the Press
- How an Entrepreneur Used an Online Article to Land $145,000 in New Business
- The 3 Things Journalists Want that Can Score You Media Coverage and Search Engine Rankings
- The Irresistible Offer that’ll Get People to Sign-Up for Your Newsletter
Catherine Seda (www.CatherineSeda.com) is a 12-year Internet marketing veteran. She is author of How to Win Sales & Influence Spiders and Search Engine Advertising, and is a columnist for Entrepreneur magazine. Catherine teaches entrepreneurs how to simultaneously attract new customers, search engine spiders and the press, so they can increase their business by up to $100,000 in 30 days.
Work Your Network
As you’re building your business, it’s easy to overlook one of the best ways to grow: using your connections. In this session, you’ll not only learn about the power of networking and how to put it to work for you, but how to build a stronger personal and professional network.
Grow Your Business with Low-Cost Marketing Tactics
An in-depth seminar with author and Entrepreneur magazine columnist Kim T. Gordon.
Do you have lofty goals and a limited marketing budget? In this special breakout session with the author of Maximum Marketing, Minimum Dollars: The top 50 ways to grow your small business, you’ll learn there are affordable tactics to reach any target group. A top-rated speaker for more than 25 years, Kim will show you the essential steps to creating a marketing effort that uses a solid mix of tactics to communicate an integrated message across multiple channels. From extremely low-cost marketing, including media relations, partnering, buzz marketing, sales letters and e-mail, through the smartest and most affordable ways to use a full range of effective tactics, including customer reward programs, place-based marketing, dimensional mail, cinema and cable TV advertising, you'll get practical advice you can put to immediate use.
The Money Game: How to Get What You Deserve
Attention Entrepreneurs: Internet marketing doesn't have to be overwhelming! You can start with simple steps.
More than a decade after the entrepreneurial women’s revolution started, women-owned businesses are still lagging behind those owned by men. In this session, Rosalind Resnick, one of the nation’s most successful women business owners, will tell you how to play the money game and start earning what you deserve.
Pitch Your Business to the Editors
Among many of the opportunities available is a special chance to pitch your business to Entrepreneur’s editors. Tell them why your business should be featured in Entrepreneur magazine or on Entrepreneur.com, and generate the kind of attention that can increase your sales, multiply your customer base and get national recognition for your business.
An opportunity like this one doesn’t come often or easily. Take it!
Trends 2008
Business success is all about knowing what customers want--sometimes before they know it themselves. Rieva Lesonsky, Entrepreneur's editorial director, will discuss the latest trends for 2008 and years to come. Learn how to spot trends, where to go for more information and how to apply what you discover to your business.
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