Shrabona Ghosh

Correspondent

A journalist with a cosmopolitan mindset. I lead a project called 'Corporate Innovations' wherein I cover corporates across verticals and try to tell stories on innovations. Apart from this, I write industry pieces on FMCGs, auto, aviation, 5G and defense. 

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Latest

News and Trends

Why FMCG Companies Are Seeing An Uptick In Rural Demand

Focusing on rural distribution, enhancing supply chain, leveraging local partnership, consumer activations are some of the measures by FMCG companies such as Dabur, GCPL, Bikano, to ramp up penetration in the remotest of pockets

News and Trends

82% Indians Believe Poll Candidates Should Not Use Generative AI In Promotional content: Adobe

With the ongoing elections, now is the time to embrace protective technologies like content credentials to rebuild trust in the digital ecosystem

News and Trends

What's Fuelling Growth Of Indian Aviation's International Ambitions?

In April 2024, India's international airline capacity reached 7.3 million seats, an increase of 17 per cent from the 6.2 million seats scheduled in the same month in 2019. This change can be attributed to a noticeable shift in spending patterns that emerged after the pandemic, as evident in the increasing inclination of Indians towards international leisure travel

News and Trends

Polls To Result In Muted Demand For Domestic CVs: ICRA

Domestic commercial vehicles wholesale volumes saw a moderate increase of 14 per cent on a YoY basis in April 2024, although declining 27 per cent sequentially due to the pause in infrastructure activities with the enforcement of the Model Code of Conduct

News and Trends

Q4 Results: Cement Companies Bullish About a Positive Outlook This Fiscal

Demand across all sectors continues to remain robust; this will further be augmented by post Lok Sabha elections as the Centre and states are expected to retain their focus on the development agenda

News and Trends

Quarter Results Of FMCG Firms a Mix Bag

The changing dynamics in rural areas, fluctuation in raw materials prices and shift in consumer behavior were reflected in the quarterly results of the FMCG companies

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