How Other Companies Manage Social Media (Infographic) The inside scoop on how your industry peers measure social media and staff their teams.

By Kristin Piombino

This story originally appeared on PR Daily

Whether your company is just starting to dabble in social media or has a strong strategy it has been implementing for a while, you may want to know how other companies are navigating the social Web.

If you've ever wondered how many people companies hire to manage social media, how they measure success or whether you're the only ones getting help from interns, we have the answers you've been looking for.

#insert RSS here#

We asked 2,714 communicators how their companies use social media in our Ragan/NASDAQ OMX Corporate Solutions survey, and Go-Gulf.com highlighted some of the findings in an infographic.

Here's a peek at what we found:

  • Forty-two percent of companies have only one person who works on social media. Forty percent have two or three.
  • Twenty-five percent of companies have interns help with social media.
  • Only 5 percent of companies are highly satisfied with their social media campaigns.
  • Almost 90 percent (86 percent) of companies measure social media in terms of likes and followers.
  • The biggest obstacles to measuring social media are a lack of time (65 percent) and manpower (63 percent).

For more, check out the graphic below or download a free copy of the white paper.

How Other Companies Manage Social Media

Kristin Piombino is associate editor of Ragan.com

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

'Now Accepting Applications': Elon Musk Is Opening a New Preschool in Texas Called Ad Astra. Here's How to Apply.

The school got an official permit last month to operate with as many as 21 students.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

A New Hampshire City Was Named the Hottest Housing Market in the U.S. This Year. Here's the Top 10 for 2024.

Zillow released its annual lists featuring the top housing markets, small towns, coastal cities, and geographic regions. Here's a look at the top real estate markets and towns in 2024.

Business News

'We're Not Allowed to Own Bitcoin': Crypto Price Drops After U.S. Federal Reserve Head Makes Surprising Statement

Fed Chair Jerome Powell's comments on Bitcoin and rate cuts have rattled cryptocurrency investors.

Business Ideas

Is Your Business Healthy? Why Every Entrepreneur Needs To Do These 3 Checkups Every Year

You can't plan for the new year until you complete these checkups.