Cyber Week Sale! 50% Off All Access

Book Review: Primed To Perform, By Neel Doshi & Lindsay McGregor Some parts of this book tap into how to get the best out of every employee while keeping happiness and motivation at the forefront- a true formula for success.

By Amal Chaaban

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Shutterstock.com

Corporate culture is a critical building block in performance, and according to the authors, too many corporations are losing out. Why? Because companies sometimes don't understand that why people work is directly related to how people work.

Image credit: HarperCollins.

Part one of Primed to Perform breaks down the six main motivators for people who work and introduces the science of "total motivation" (referred to as ToMo). Part two of the book discusses the science of motivation and performance, the latter broken down into two types: tactical and adaptive.

The discussion surrounding tactical and adaptive performance is fascinating and provides real insight on how to get the best of both, paired with the idea of total motivation to create a high performance culture in the workplace. Some parts of this book tap into how to get the best out of every employee while keeping happiness and motivation at the forefront- a true formula for success.

Related: Five Ways To Improve Company Culture

Leadership

Striking A Balance: elSeed on Art and Entrepreneurship

"Money is such a taboo thing in the art world. But only for the artist, and not for the collector, not for the gallery. We create art and we are the engine of that whole ecosystem. Without artists, there is no collector, no museum, no art foundation, no galleries, there's nothing."

Employee Experience & Recruiting

Layoffs Don't Have to Decimate Your Corporate Culture. Here's How to Downsize With Respect and Empathy

Leading a startup sometimes involves the tough decision of reducing staff. As economic tides and the market shift, here is how to manage layoffs while protecting your core corporate culture.

Business News

'Brazen, Targeted Attack': UnitedHealthcare CEO Fatally Shot Outside Hotel in Manhattan

Brian Thompson was killed in what the NYPD says was a targeted attack.

Entrepreneurs

Anamcara Capital General Partner Annelie Ajami Has Big Dreams For Her Venture Capital Firm (And For The Startups It Supports)

Annelie Ajami launched Anamcara Capital, an Abu Dhabi-headquartered pre-seed and seed stage venture fund investing in B2B technologies, in 2021 with a firm decision that founders will always top her agenda.

Science & Technology

How To Use ChatGPT as a Creative Writing Partner

Unlock your writing potential with ChatGPT as your ultimate creative writing partner. Learn how to harness its power and more in this article.