Get All Access for $5/mo

Lady Gaga's Startup Just Went Out of Business Backplane was Gaga's vision for an online social network, a place where her fans could come and connect.

By Hilary Brueck

This story originally appeared on Fortune Magazine

Courtesy of Intel

It's a good thing Lady Gaga didn't quit her day job.

The celeb's startup for building online communities, Backplane, has burned through $18.9 million in funding in five years and is now out of business, TechCrunch reports.

Backplane was Gaga's vision for an online social network, a place where her so-called "little monsters" (that is, Gaga fans) could come and connect.

The startup fetched an original $40 million valuation back in 2011, Vanity Fair reports.

But the Fame Monster's bubble has since burst.

Backplane launched a single product, LittleMonsters.com, which was born out of Lady Gaga's fan website. The monsters site was billed as a high-end social media and photo sharing network:

The LittleMonsters.com page as it appeared in March 2015
Image credit: via Wayback Machine

Lady Gaga poured $1 million of her own cash into the launch, with Google Ventures, Menlo Ventures, and Google's Eric Schmidt also funding the endeavor.

But since the LittleMonsters.com launch, the company's seen little success. Now backplane has defaulted on its loans, forcing the company to go belly up, TechCrunch says. A group of investors has bought the company's assets, everything from the patents to the office space, and is planning to restart the business, TechCrunch adds.

Gaga's fumble comes just as many venture capitalists are tightening their own purse strings, slowing the era of billion-dollar tech startup valuations.

But Lady Gaga's days in Silicon Valley aren't over yet. The star recently partnered with Intel and Vox Media via her Born This Way Foundation for the new "Hack Harassment" project that will work to quell cyberbullying and sexual harassment on the Internet.

Hilary Brueck has been a contributing writer to Fortune since 2015.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Growing a Business

How to Solve the $800 Million Problem That's Stopping Small Businesses From Expanding Overseas

Small businesses looking to expand internationally face significant challenges — from financial management to supply chain complexities. But there are solutions.

Business News

'Essential Piece of the Puzzle': Why Nuclear Energy Is Crucial for AI, According to the CEO of a $700 Million Startup

In an exclusive interview, the CEO explained the upsides and downsides of Big Tech investments in nuclear power.

Franchise

How Setting Clear Financial Goals Can Transform Your Business and Personal Success

Dive in to refresh your core financial competencies — from cash flow management to understanding key financial statements.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Branding

Is It Time for a Change? 5 Indicators Your Business is in Desperate Need of a Rebrand

Rebranding aligns a company's identity with evolving products, audiences and market demands.