Black Friday Sale! 50% Off All Access

3 Business-Exit Plans That Actually Work Not having a plan for selling your business is like not having a will.

By Neil Patel Edited by Dan Bova

Entrepreneur+ Black Friday Sale

Our biggest sale — Get unlimited access to Entrepreneur.com at an unbeatable price. Use code SAVE50 at checkout.*

Claim Offer

*Offer only available to new subscribers

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

Is it your dream to build a company and change the world? Or, perhaps, you just want to own a business that gives you the freedom to live on your own terms. Either way, you have big ambitions for your company.

Related: What Slow Exits Mean to Startup Investors

So, why bother thinking about an exit? Surely, the ups and downs of building your business are so thrilling in and of themselves that leaving that business, or selling it, is the last thing on your mind. Hold that thought.

If you're really serious about growing your business the right way, an exit is definitely something you should plan for. After all, would you go through life without planning a will? Of course not. Writing your will doesn't mean you're looking forward to dying; it just means you're responsibly planning ahead.

There are many reasons why you should prepare an exit strategy, but for entrepreneurs like myself, it's pretty simple: I love the thrill of starting a new business, but I'm not as keen about the management side of things.

After building three million-dollar companies from the ground up, one thing I know for sure is that the most fun part is the first few years of hustle when the business is getting traction. Once the "startup" phase is over, I start looking for the next opportunity.

If you're thinking the same, there are several different strategies to choose from, and it's important to the one that's best for you and your business. Here are three business exit plans you can depend on.

1. Merger & acquisition (M&A)

"Mergers and acquisition" usually refers to a larger company purchasing a smaller company, or "merging" together. In the tech industry, a well-known M&A example is Google's acquisition of YouTube. Have you ever noticed how YouTube videos regularly show up in Google searches? This is a perfect example of two companies merging to create a more integrated whole.

When is M&A the ideal exit strategy? The main benefit of a merger-and-acquisition exit strategy is that your company is likely to be highly valued because:

  • A buyer has an immediate need for your product or service.
  • Multiple buyers may bid against one other, increasing the value of your business.
  • When you sell to a competitor, you are more likely to negotiate a higher price than if you sell to a third party.

A common reason for outside companies to seek to acquire a company is the edge that act gives them over competitors. That edge helps them gain a foothold in a market, or strategically eliminates competition.

A well-known example of strategic alignment for acquisition was Steve Jobs' development of technology at NeXT. That development set up NeXT as an ideal acquisition by Apple.

In Jobs' own words, "[T]he technology we developed at NeXT is at the heart of Apple's current renaissance."

Related: What Slow Exits Mean to Startup Investors

2. Initial public offering (IPO)

As the term suggests, an initial public offering lets you sell part of your company as stock to be traded on a public stock exchange, meaning that anyone and everyone can buy a piece of your company.

When a company goes public, it usually gives up ownership of the company, in return for more cash to grow and expand. The main benefits of going public include:

  • Your team stays in place, and your company continues to operate much as it had before the IPO.
  • For smaller businesses in growth mode, going public IPO can help the founder regain some of the original investment.

There are also drawbacks to opting for an IPO exit plan:

  • There is often a "lock" period after an IPO. According to the SEC, "lockup agreements prohibit company insiders . . . from selling their shares for a set period of time."
  • Publicly traded companies face extra scrutiny from the IRS and SEC. Because of the high regulatory costs involved, many small businesses opt to stay private.
  • Due to added pressure from shareholders, publicly traded companies often over-emphasize profits in the short-term.

Should you choose an IPO business exit plan? If you're considering an IPO, seek the wisdom of entrepreneurs who've had one and can guide you through the process. Despite the successful IPOs by Facebook and other tech giants, IPOs don't always work out. Before choosing an IPO exit, ask yourself if you really want to hand over control of your businesses to public shareholders and Wall Street analysts.

Related: How Elio Motors Went From Startup to Publicly Traded Company in Months

3. Sell to a friendly buyer.

If the idea of M&As or IPOs sounds daunting, consider this. You can sell the business to anyone you please.

In many cases, business owners opt to sell to a "friendly buyer" such as a co-founder, key employee or family member. The main benefit of selling to a friendly buyer is just that -- you're selling your business to someone you know and trust.

As mentioned, you can expect three common types of friendly buyers and reasons for selling to each:

  1. Family members. Selling to a family member allows you to keep the business in the family and thus look out for your own interest.
  2. Key employees. This is a viable exit strategy when an employee has been key to your company's success, and knows the ins and outs of the business.
  3. Partners/co-founders. When selling to a partner, you know he or she is committed to the long-term success of the business.

The big downside of friendly-buyer exits is that they tend to be less objective. In other words, the business owner may not seek the highest sell-price out of consideration for the buyer.

Conclusion

To many entrepreneurs and business owners, "exit plan" has a negative connotation. On the contrary, having an exit strategy in place is a simple matter of being prepared. Having done that, you get can back to the fun stuff: running your business.

Having an exit plan is about looking to the future and being proactive, not reactive, when things go south. Don't wait until your business is in poor health to start thinking of an exit strategy. Rather, plan ahead to ensure your smooth transition out of the business.

Related: Don't Even Think About M&A Until You've Mastered These 5 Practices

With your plan in place, you can confidently grow your company in a way that aligns with your exit strategy.

Neil Patel

Co-founder of NP Digital

Neil Patel is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

DOGE Leaders Elon Musk and Vivek Ramaswamy Say Mandating In-Person Work Would Make 'a Wave' of Federal Employees Quit

The two published an op-ed outlining their goals for their new department, including workforce reductions.

Growing a Business

Customers Want More Than Just a Product — Here's How to Meet Their Expectations

Creating a seamless, personalized experience is just as critical as having a great product or service, if not more so — it's the key to winning customers and keeping them loyal.

Franchise

McDonald's $5 Meal Deal Will Stay — And a New 'McValue Menu' Is on the Way in 2025

The McValue Menu is slated for a January 2025 debut and will feature a selection of budget-friendly items, allowing customers to customize meals at a lower cost.

Real Estate

Why Real Estate Professionals Should Prioritize Social Responsibility

Integrating social responsibility into real estate can foster community change, build trust and drive long-term business success.

Business News

Here's How Much Money You Need to Make in Order to Be 'Successful,' According to Each Generation

A new survey by Empower outlines how Americans of different ages define success.

Starting a Business

Why Are So Many Course Creators Struggling if It's 'Such an Easy Business'? Here's the Truth Behind the $800 Billion Industry

Creating an online course is so easy — at least, that's what many "gurus" would like you to believe. There's a lot of potential in the $800 billion industry, but here's why so many course creators are struggling.