Get All Access for $5/mo

This 27-year-old is Leading the Vaping Revolution in India The bootstrapped start-up is looking to raise funds in the near future to open brick & mortar outlets

By Nidhi Singh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Facebook: Vape Stop

The increase in the number of smokers in India is proportional to the increase in the number of deaths due to cancer and other smoking-related diseases.

In fact, this has emerged as a major health problem in India along with diabetes and cardiac diseases.

Nicotine in cigarettes is addictive, which makes it difficult and sometimes impossible for a smoker to stub out the habit.

Many are switching to e-cigarettes as a determined step towards the ultimate quitting.

Using e-cigarettes is sometimes called "vaping'. It works by heating liquid to generate aerosol, commonly called "vapor', which the user inhales.

Delhi-based Vape Stop is tapping the e-cigarette market by bringing a host of leading international brands of e-cigarettes and e-liquids under one roof, offering safer alternatives to smokers.

Set up by 27-year-old Anant Jangwal, the six-month-old start-up is on a mission to start a widespread vaping culture in India and make the nation tobacco free by 2030. It offers widest variety of products made of guilt-free substitutes and significantly safer for smokers.

The bootstrapped start-up is looking to raise funds in the near future to open brick & mortar outlets, thereby increasing its reach to create a multinational presence.

Vaping Helped Smokers in the West Quit Smoking

Taking cue from his colleague, who was a chain smoker, Jangwal thought about setting up a vaping start-up.

"I learnt about the benefits of e-cigarettes/vaping when my colleague, a chain smoker consuming a pack a day for the past seven years, suddenly quit smoking. He had found a substitute. He started purchasing e-cigarettes from New York after a medical practitioner recommended him," said the young founder.

Jangwal's friend was forced to buy his e-cigarettes supplies in bulk from the US as these were nowhere available in India.

An increasing number of smokers in the West is quitting tobacco because of this revolutionary product. The UK government officially promotes vaping as a smoking alternative and there are numerous credible studies by medical professionals in favor of the concept.

"All these reports prompted me to try and implement the idea in India," he explained.

Despite the rising popularity of e-cigarettes, the vaping industry brings its own unique set of challenges.

For Jangwal, his first challenge was to identify top products and international brands that he wanted to partner with and launch in India. The second was finding a legitimate way of importing and retailing e-cigarettes. He initially held meetings with lawmakers to understand current regulations related to such a new and sometimes misinformed category.

Leading a Vaping Revolution

Apart from selling e-ciggarettes online, the start-up is spearheading a vaping revolution in India. Through discussions and awareness programmes, the company is educating medical practitioners and government policy makers. It is using data from fact-based research on e-cigarettes to corroborate its claims and officially recognize the product for public welfare.

"We are also focusing on offline sales in addition to online, which will provide additional revenue to shop owners while reaching out to more and more smokers wanting to buy e-cigarettes. We are in the talks of launching brick & mortar vape stores in top metro cities, starting with Delhi. These specialty stores will only sell vape products, and will aid in fostering meaningful conversations with smokers, looking to quit tobacco. They will even have the option to try various devices and liquids before purchase," he said.

Competition Close to Nil

The vaping industry in India is growing and so are the start-ups. Jangwal claimed Vape Stop has an exclusive tie-up with select top international brands, which makes them their sole marketer and distributor in India.

"Being a first mover in the country, we currently have negligible competition in the advance vaping segment. While ITC and Godfrey Phillips have their own brands, their e-cigarettes are "cig-a-likes' — the basic technology product that came years ago. On the other hand, Vape Stop is an organized player, focused only on advanced e-cigarettes, which are real game changers," he stressed.

Nidhi Singh

Former Correspondent, Entrepreneur Asia-Pacific

A self confessed Bollywood Lover, Travel junkie and Food Evangelist.I like travelling and I believe it is very important to take ones mind off the daily monotony .

Side Hustle

At 16, She Started a Side Hustle While 'Stuck at Home.' Now It's on Track to Earn Over $3.1 Million This Year.

Evangelina Petrakis, 21, was in high school when she posted on social media for fun — then realized a business opportunity.

Business News

Remote Work Enthusiast Kevin O'Leary Does TV Appearance Wearing Suit Jacket, Tie and Pajama Bottoms

"Shark Tank" star Kevin O'Leary looks all business—until you see the wide view.

Health & Wellness

I'm a CEO, Founder and Father of 2 — Here Are 3 Practices That Help Me Maintain My Sanity.

This is a combination of active practices that I've put together over a decade of my intense entrepreneurial journey.

Growing a Business

Why 'Founder Mode' is Not a One-Size-Fits-All Solution to Leadership

The founder-driven approach can boost a business's growth, but transitioning from "founder mode" to a balanced leadership style is essential for sustained success and scaling.

Growing a Business

PR vs. Marketing — Which One Delivers Better ROI for Your Business?

PR builds trust and credibility over time, while marketing drives short-term sales through targeted campaigns, making both essential for business success, depending on goals and budget.

Business News

San Francisco's Train System Is Still Run on Floppy Disks. It May Finally Get an Upgrade.

Officials approve a $212 million plan to replace its wildly outdated train control system.