Black Friday Sale! 50% Off All Access

Ajinkya Firodia Feels Blessed to Have Been Formally Invited by His Father to Run The Legacy Ajinkya's working style is not very different from his father, however, unlike him, Ajinkya likes to do the same thing again and again till he achieves perfection

By Sugandh Bahl

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

AJINKYA FIRODIA l 37 l MANAGING DIRECTOR, KINETIC & MOTOROYALE

After completing his studies, Ajinkya worked with JP Morgan for two years, to get a hang of working in a corporate environment. Later, his father formally invited him to join the family business via email stating that he wishes Ajinkya should be a part of their further extension. "During my college years, many of my friends rode kinetic motor vehicles. I was quite proud of the fact. Having received the mail, I decided to take a plunge into the business," says the 37-year-old. Post the six-month training, he joined the marketing department. He traveled extensively to strengthen the dealer base and managed to add 150 new dealers to the existing dealer base. Under his purview, products like MV Augusta, Blaze, FSYM Flight etc. were launched. Between 2009 and 2015, he took over the kinetic engineering department, which started building auto components.

"Continuous reinvention has been a challenge because we are a 20-30-yearold company and have to deliver new stuff every season to stay ahead of competitors," says Ajinkya. His working style is not very different from his father, however, unlike him, Ajinkya likes to do the same thing again and again till he achieves perfection. His father, on the other hand, has been a technical wizard, who kept innovating on a rush. He believes that businesses should be about creating new products, whereas Ajinkya believes creation is essential but not as important as managing your cash flow efficiently. Further, Ajinkya has come up with various collaborations on board, major being the Norton joint venture. "Also, we would definitely want to launch a 300-500cc motorcycle," says Ajinkya.

Sugandh Bahl

Former Feature Writer, Entrepreneur India Magazine

Journalism has been in my roots since my school days. Beginning with a content specialist at CRY organisation to landing up being a Feature writer/correspondent at The Entrepreneur Magazine, life has experienced ups and downs fairly well. A foodie by nature and pet over at heart, currently I am thoroughly enjoying my tenure at The Entrepreneur!

Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.

Living

These Are the 'Wealthiest and Safest' Places to Retire in the U.S. None of Them Are in Florida — and 2 States Swept the List.

More than 338,000 U.S. residents retired to a new home in 2023 — a 44% increase year over year.

Starting a Business

This Sommelier's 'Laughable' Idea Is Disrupting the $385 Billion Wine Industry

Kristin Olszewski, founder of Nomadica, is bringing premium wine to aluminum cans, and major retailers are taking note.

Business News

These Are the Highest Paying Jobs Available Without a College Degree, According to a New Report

The median salaries for these positions go up to $102,420 per year.

Business News

DOGE Leaders Elon Musk and Vivek Ramaswamy Say Mandating In-Person Work Would Make 'a Wave' of Federal Employees Quit

The two published an op-ed outlining their goals for their new department, including workforce reductions.

Leadership

10 Ways My Leadership Has Changed in 10 Years

Reflecting on the ways my approach to leadership has transformed over the past decade and the key lessons I've learned along the way.