Elon Musk: Tesla Model 3 Price Now Starts at $35k -- After Incentives Tesla slashes Model 3's prices.

By Mariella Moon

This story originally appeared on Engadget

Roberto Baldwin / Engadget

If you visit Model 3's "Design Your Car" page, you'll notice that it looks a bit more affordable than before. Tesla has lowered its price across versions by $1,100, so you can now get the mid-range battery option for $42,900 before incentives. Meanwhile, the car's long-range version now costs $49,900, while the performance option will set you back $60,900 before savings. Elon Musk said that means Model 3 now has a starting price of $35,000, though that's after you apply tax credits and fuel savings -- you'll have to wait a bit more for a Tesla car with a $35,000 base price. "We're doing everything we can to get there," Musk tweeted. "It's a super hard grind."

A spokesperson told Electrek that the price decrease was enabled by the cancellation of the "referral program, which cost far more than [the company] realized." The automaker's referral scheme allowed Tesla owners to give five friends six months of free Supercharging with the purchase of a new vehicle. Apparently, the free charging and other benefits drove up costs too much, compelling the company to end the program on February 1st.

This the second time Tesla slashed Model 3's prices since its federal EV tax credit has been cut in half. In January, it took $2,000 off the prices of all its vehicles to offset the new reduced tax incentives.

Mariella Moon is an associate editor at Engadget.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Growing a Business

AI Adoption Doesn't Have to Be Daunting Anymore — Here's How to Choose the Right AI Tools For Your Small Business

As 2025 begins, AI adoption may still feel daunting for many business owners — but it doesn't have to be. Here's how to pick the best AI tools for your needs and integrate them wisely into your existing systems.

Marketing

Why 2025 Will Be the Year AI Redefines Content Creation and Search Strategies

Artificial intelligence and machine learning are transforming the SEO landscape, requiring professionals to adapt their keyword strategies, content creation and user engagement techniques in response to revolutionary tools like ChatGPT.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

How Businesses Can Build Resilience, Stay Ahead of the Curve and Seize Opportunities for Long-Term Growth in 2025

Leadership today demands more than just reacting to challenges — it requires proactively anticipating change, staying agile and fostering environments where innovation thrives.