Starbucks Tests Ordering Drinks Through Facebook and Instagram Starbucks is making it easier to order popular, off-menu drinks.

By Euni Han

Opinions expressed by Entrepreneur contributors are their own.

SOPA Images | Getty Images

Starting Tuesday, Starbucks customers can swipe images on Facebook and Instagram that will take them to a special Starbucks webpage to order either an Iced Matcha Latte with Chai or the Pink Drink Remixed, reports CNN.

Both drinks are seeing big demand. The matcha-chai drink gained a following earlier this year after a mention by TikToker Robin Swann:

"I recently discovered the best drink in the world … Iced Matcha Latte with two pumps of chai, tastes like drinking the moon herself."

Related: Starbucks Customers Are Furious Over Menu Item Shortages

Singer Lizzo also posted a video of herself with the light green beverage, whispering "Try it."

The Pink Drink Remixed, meanwhile, is a variation on the company's Pink Drink which has been on the menu since 2017: a Strawberry Acai drink with a coconut milk base. In 2016, the Pink Drink developed a fan base after customers substituted coconut milk instead of water. The current "Remixed" version improves on it by adding a topping of vanilla sweet cream cold foam.

Starbucks CEO Kevin Johnson says customized drinks helped raise the company's spending-per-order in the first quarter of the year. And the company's taking note, says spokesperson Sanja Gould.

"Anything that we can do to help the [employee] and customer experience, we definitely want to do."

Gould says the test run on social media sites simplifies the ordering process for both sides by allowing customers to click and order rather than having to specify all details of the drink.

Gould wouldn't say, however, how long the drinks will be available.

Related: The Best Coffee to Kickstart Your Workday

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Zillow Predicts These 10 Places Will Have the Hottest Housing Markets in 2025

Zillow predicted that the hottest housing market of 2025 will be Buffalo, New York. Here's why.

Business Solutions

All the PDF Tools You Need in One Easy-to-Use App

Sign, edit, and merge PDFs in seconds.

Business News

Your Old Apple AirPods Can Soon Act as an Over-the-Counter Hearing Aid, According to the FDA

The new software is compatible with the Apple AirPods Pro and accessible through iOS — for free and now FDA-authorized.

Resumes & Interviewing

Automate Applications and Supercharge Your Job Hunt for $39

Three hundred applications per month, tailored to your goals.

Business Culture

It's Time to Rewrite Your Company's Values — Here's How

Most companies' values are forgotten or disconnected from daily operations. By rethinking and co-creating values with your team, you can transform them into actionable tools that align behavior, build trust and drive performance.