Serena Williams Calls Out Newspaper For Using Questionable Article Title and Wrong Photo: 'Do Better' Twitter went wild on Wednesday after a New York Times article was published about Williams' VC fund.

By Emily Rella

Opinions expressed by Entrepreneur contributors are their own.

Marco Piraccini/Archivio Marco Piraccini/Mondadori Portfolio via Getty Images
Marco Piraccini/Archivio Marco Piraccini/Mondadori Portfolio via Getty Images

Serena Williams isn't staying silence in the face of an oversight by The New York Times.

The paper, which printed an article about Williams raising a whopping $111 million for her new venture fund (which is focused on "early stage" companies and is aptly named Serena Ventures) made several questionable decisions in its print publication of the story on top of one major error.

For starters, the 23-time Grand Slam champion was not named by her name in the article title but instead dubbed "Tennis Star.'

That oversight might just raise a few brows, but combined with the articles small-sized display towards the side and bottom of the page, it made Williams feel not-so-great.

Related: Serena Williams Publicly Launches a Venture Fund Called Serena Ventures

But perhaps the worst of all was that the NYT chose to include a photo of Williams yet actually printed a photo of her twin sister, seven-time Grand Slam champion Venus Williams.

Serena Williams took to Twitter to voice her frustrations in a short but powerful statement.

"No matter how far we come, we get reminded that it's not enough. This is why I raised $111M for @serenaventures. To support the founders who are overlooked by engrained systems woefully unaware of their biases," Williams penned on social media. "Because even I am overlooked. You can do better, @nytimes."

Williams' response has garnered over 16,600 likes on Twitter and over 4,100 retweets including quoted retweets.

Many fans rallied behind the athlete in support, calling the error "disgraceful" and "shameful."

The NYT shortly thereafter tweeted out a statement directly in response to Williams regarding the error in print.

Related: Serena Williams Keeps Showing Us How to Rise Above the Noise

"This was our mistake. It was due to an error when selecting photos for the print edition, and it did not appear online," the Tweet read. "A correction will appear in tomorrow's paper."

However, many still weren't having it, with many calling out the fact that the paper's response was "not an apology."

"I was a photo editor for years. No way I would make this mistake because our editorial department was rigorous," Lisa Thais Tweeted in response. "You make these mistakes on an almost daily basis. And it shows."

Serena Ventures is a VC firm that currently has over 60 investments in its portfolio, including Propel, Cointracker and Masterclass.

"The venture capital ecosystem needs an inclusive player with the platform necessary to enact change at scale, and this fund gives us an opportunity to take our mission to the next level," the company said in a statement. "The best is yet to come."

Williams runs SV alongside Alison Rapaport.

Emily Rella

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Science & Technology

This AI is the Key to Unlocking Explosive Sales Growth in 2025

Tired of the hustle? Discover a free, hidden AI from Google that helped me double sales and triple leads in a month. Learn how this tool can analyze campaigns and uncover insights most marketers miss.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

A New Hampshire City Was Named the Hottest Housing Market in the U.S. This Year. Here's the Top 10 for 2024.

Zillow released its annual lists featuring the top housing markets, small towns, coastal cities, and geographic regions. Here's a look at the top real estate markets and towns in 2024.

Business News

'We're Not Allowed to Own Bitcoin': Crypto Price Drops After U.S. Federal Reserve Head Makes Surprising Statement

Fed Chair Jerome Powell's comments on Bitcoin and rate cuts have rattled cryptocurrency investors.

Business Ideas

Is Your Business Healthy? Why Every Entrepreneur Needs To Do These 3 Checkups Every Year

You can't plan for the new year until you complete these checkups.