Black Friday Sale! 50% Off All Access

Ranchers and Vegans Have Finally Found Something They Can Agree On Advocating for the importance of holistic farming techniques has united two unlikely factions.

By Brian Kateman Edited by Jessica Thomas

Opinions expressed by Entrepreneur contributors are their own.

For as long as there's been an environmental movement, there's been tension between the movement's largely vegetarian and vegan sectors and the agriculture industry — especially animal agriculture, and industrial animal agriculture in particular. The obvious split between these factions is that one opposes animal slaughter and suffering, and the other (supposedly) necessitates it. But some forward-thinking farmers realize that preserving the earth and its natural resources is of interest to their business — not to mention the interest of humanity at large. There's one area of interest that might serve to bridge this gap between pro- and anti-meat environmentalists: regenerative agriculture.

Related: Frozen Sandwiches, Wraps, and Pockets are Delivering Flavor Without Meat

No tilling, no synthetic pesticides, just vibes

Like "ethically sourced," "natural," and other words surrounding the future of food, there's no official definition of what "regenerative agriculture" (RA) actually means. And although it's used by different people and groups to mean a plethora of different things, there are some key points that come up most frequently.

The most common definition of and argument for regenerative agriculture is improved soil health. Agricultural practices like tilling (disturbing the top 6-10 inches of soil before planting), use of synthetic pesticides and even use of synthetic fertilizers can effectively strip soil of its nutrients and destroy its delicate microbial composition, ruining the fertility of the land for any future crops. RA seeks to not only avoid causing that damage, but to also actually leave soil better off than it was found.

Other common aims of regenerative agriculture include increasing biodiversity and, interestingly, carbon sequestration: a process wherein carbon dioxide is removed from the atmosphere and stored somewhere else, often deep within the earth. Its primary aim is to mitigate climate change — an effort that simply cannot wait.

Mindful meat

So, although animal agriculture has largely been the villain of the environmental movement, RA practices might be its redemption. White Oak Pastures and its fourth-generation owner, Will Harris, for example, utilizes ethically-minded practices that could change the role of livestock farming in the climate crisis. In 1995, almost two decades into his leadership, Harris changed virtually everything about the way the farm operated: He put an end to common industrial practices like the use of synthetic pesticides, hormones, antibiotics and synthetic herbicides, and he shifted the cattle's diet away from cheap, high-carb provisions like corn and soy. Harris essentially turned back the clock 100 years or so by diversifying its crops and livestock — in addition to cows, his farm now raises pigs, lambs, and chickens – and by reintroducing traditional practices that put the focus on the health of the land, the animals and the people in its community and beyond.

Now, decades later, it's been estimated that White Oak Pastures is offsetting its beef production-related greenhouse gas emissions by 66%, in comparsion to beef produced on factory farms. (It is worth noting that some food system advocates are skeptical of these findings, arguing that the study used questionable models, and that they are an outlier from other studies that find grass-fed beef generates more greenhouse gas emissions); they also point out that 2.5 times more land was required, a major concern given that human land-use is a primary cause of biodiversity loss.) As a beef producer, of course, animal slaughter is still a part of the business. But it's a far cry from the horrendous images of battery cages, untreated infections and needless violence that activists have uncovered at factory farms over the years. For these efforts, White Oak has earned animal welfare certifications including Global Animal Partnership and Certified Humane.

Related: Chicken Noodle No More: Forward-Thinking Brands Are Turning to Plant-Based Soups

But these days, even the industrial titans who have mostly been on the wrong side of the animal rights and environmental movements are taking a page from Harris' book. Just last year, Cargill, McDonald's and Target, along with The Nature Conservancy, signed on to a five-year project to support RA practices on Nebraska farms. The program aims to supply farmers with the financial and educational resources they need to implement regenerative and more humane techniques — a particularly helpful approach, as these techniques can be cost-prohibitive for small farms already struggling to survive among industry giants.

Greener pastures and cleaner air

But regenerative agriculture isn't exclusive to livestock farming. There are a number of vegan-aligned brands that source material exclusively from regenerative farms. Milkadamia, a plant-based brand known for its non-dairy milk products made from macadamia nuts, has publicly committed to regenerative farming. Not only does it use regenerative practices on its own property, like using compost as fertilizer and planting cover crops (crops planted to protect the soil rather than to be harvested), but it looks for similar commitments from the farms it partners with. Similarly, White Leaf Provisions uses only crops that are organic, non-GMO, regenerative and biodynamic to make its core product, baby food. These practices aim to raise not just healthy babies, but a healthy planet for them to live on.

Related: Peanut Who? Alternative Nut Butters Are Taking Over Grocery Shelves

You're probably not going to change the minds of anyone who staunchly believes that it's inherently unethical to slaughter animals — a reasonable conclusion — but you probably won't sway the rest of the world into giving up meat overnight, either. Regenerative agriculture is a solution that can be (and in many places, is being) implemented right now, and it serves the interests of activists, environmentalists (at least on some metrics), farmers, vegans and the communities with which they interact. It doesn't require society to come to a philosophical consensus – an impossible goal – but it might be able to help mitigate the climate emergency, an issue that affects every last one of us.

Brian Kateman

Co-Founder and President of the Reducetarian Foundation

Brian Kateman is a co-founder of the Reducetarian Foundation, a nonprofit organization dedicated to reducing the consumption of animal products. He is the author of Meat Me Halfway — inspired by a documentary of the same name — and the editor of The Reducetarian Cookbook and The Reducetarian Solution.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Living

These Are the 'Wealthiest and Safest' Places to Retire in the U.S. None of Them Are in Florida — and 2 States Swept the List.

More than 338,000 U.S. residents retired to a new home in 2023 — a 44% increase year over year.

Business News

DOGE Leaders Elon Musk and Vivek Ramaswamy Say Mandating In-Person Work Would Make 'a Wave' of Federal Employees Quit

The two published an op-ed outlining their goals for their new department, including workforce reductions.

Starting a Business

This Sommelier's 'Laughable' Idea Is Disrupting the $385 Billion Wine Industry

Kristin Olszewski, founder of Nomadica, is bringing premium wine to aluminum cans, and major retailers are taking note.

Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.

Business News

These Are the Highest Paying Jobs Available Without a College Degree, According to a New Report

The median salaries for these positions go up to $102,420 per year.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.