Get All Access for $5/mo

Tesla's Co-Founder Thinks He Has a $3.5 Billion Solution to Our Battery Shortage Known as Elon Musk's former right-hand man, JB Straubel is opening up an EV battery recycling plant in the heart of the 'Battery Belt.'

By Jonathan Small

Redwood Materials announced today that it will break ground on a new EV battery recycling plant in the heart of the "Battery Belt," just outside Charleston, South Carolina.

The $3.5 billion campus, the company's second, will take old batteries, break them down to their basic metals (such as nickel, copper, cobalt, and lithium) and then rebuild them into cathode and anode products, the most critical and expensive components in an EV. The plant will sit on 600 acres and create more than 1,500 jobs, according to a statement from the company.

Redwood's founder, JB Straubel, was a co-founder and CTO at Tesla, where he was known as Elon Musk's right-hand man. Considered an engineering genius, Straubel developed Tesla's charging network and its first battery plant.

Now he's turning his attention to recycling batteries for EVs, which he says is critical to powering the energy transition from fossil fuels to electricity without causing destructive climate change.

Related: Electric Cars Keep Bursting Into Flames In Florida

Why recycling? Why in the U.S.?

We need massive quantities of batteries to power a global energy transition, but to produce them at scale we need to mine more metals like lithium than the earth can supply. In addition, most anode and cathode components are not produced in the U.S., so battery cell manufacturers have to source them through 50,000+ mile global supply chain estimated to cost more than $150 billion by 2030.

In response to this demand, a new battery manufacturing corridor from Michigan to Georgia has sprung up over the last few years called the "Battery Belt." Companies such as BlueOval SK, which is owned by Ford and SK On of South Korea, and Ultium Cells, which is owned by General Motors and LG Energy Solutions of South Korea, recently opened plants.

Adding to the financial incentive, The Inflation Reduction Act of 2022 requires batteries to have at least 40 percent of materials sourced from North America or a US trading partner to be eligible for a billions of dollars in federal loans and tax credits.

"Localizing the production of critical battery components and ensuring these materials are recycled is the only way to drive down costs, emissions, and geopolitical risks while meeting U.S. battery and electrification demand," said Redwood Materials in a press release.

have been extracted in all of human history. U.S. companies have started planning huge new battery factories, but Straubel thinks we won't have enough materials to supply them, not to mention that nearly all the world's facilities to process those materials are in Asia, meaning they will have travel 10,000 miles before we can use them. To that end, Redwood Materials is building a gargantuan facility outside Reno, which will process new minerals, recycled batteries, and manufacturing scrap into enough copper foil and powdery, mineral-rich cathode active material to build batteries for about 1 million electric cars a year by 2025. To completely transition the U.S. to electric vehicles, we'll need about 10 facilities of that size, with mining operations on an unheard-of scale to supply them. But once more old batteries start being retired, Straubel says, his facilities will switch to pure recycling, creating a closed, clean system in which we reuse minerals in one battery generation after another, forever.

Jonathan Small

Entrepreneur Staff

Founder, Strike Fire Productions

Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV Guide, Cosmo, Details, Maxim, and Good Housekeeping. He is the former “Jake” advice columnist for Glamour magazine and the “Guy Guru” at Cosmo.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

This 20-Year-Old Student Started a Side Hustle With $400 — and It Earned $150,000 Over the Summer

Jacob Shaidle launched his barbecue cleaning business Shaidle Cleaning in 2021 when he was just 15.

Business News

Mark Zuckerberg Is Now the World's Second Richest Person, Behind Elon Musk

Meta's CEO jumped ahead of Jeff Bezos in Bloomberg's rankings this week.

Business News

Meta Says Its New Movie Gen AI Is an Industry First — But a Demo Shows It Isn't Perfect

Movie Gen is too expensive to be released to the public yet, according to Meta's chief product officer.

Business News

Barbara Corcoran Says This Is the One Question to Ask Before Selling Your Home

Barbara Corcoran sold The Corcoran Group in 2001 for $66 million.

Business News

Google Says It Won't Follow Amazon's Lead With a Return-to-Office Mandate — Yet

In a town hall, Google leaders told staff the current hybrid plan will stay in place.

Marketing

Ad Fatigue is Real — Why Trust and Influencers Are Shaping the Future of Cybersecurity Marketing

With the rapid evolution of cyber threats, businesses are becoming increasingly careful when choosing cybersecurity providers. Therefore, cybersecurity companies must center their marketing strategies around trust, not ads.