Barbara Findlay Schenck: Page 2
Bio
Barbara Findlay Schenck is a small-business strategist, the author of Small Business Marketing for Dummies and the co-author of Branding for Dummies, Selling Your Business for Dummies and Business Plans Kit for Dummies.
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Register, Protect and Defend
How to stake and protect your claim when it comes to intellectual property.
When it Comes to Business Crises, A.D.A.P.T. or Else
Follow this five-step action plan when circumstances force a change to your usual routine.
The Downside of Price Reductions
There are better ways to close sales without bleeding your bottom line.
Unleash Your Inner Guerrilla Marketer
Social media is the ultimate energy vs. money marketing tool--put it to work for your business.
Free--Yes, Free!--Marketing Resources
Give your campaigns a boost with these no-cost tools.
Pique Interests With a Sample
Sampling isn't just for ice cream shops--put the technique to work for your business.
