Britta Lokting: Page 2
Bio
Britta Lokting is a journalist based in New York. Her features have appeared in The New York Times, The Washington Post Magazine, MIT Technology Review, and elsewhere.
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Latest: Page 2
¿Cómo se expande un negocio de nicho centenario? "Hay límites en cuanto a la cantidad de toldos que se pueden vender en Portland".
Emily Spearing, sus primos y hermanos trabajan juntos para llevar el negocio familiar a un espacio más ambicioso y moderno.
How Does a Century-Old Niche Business Expand? 'There Are Limits to How Many Awnings You Can Sell in Portland.'
Emily Spearing, her cousins and brothers all work together to push the family business into a more ambitious - and modern - space.
Esta tienda de porcelana de 130 años dice ser la tienda más antigua del barrio chino de Nueva York. Su propietaria de quinta generación (y su abuela) usaron Instagram para salvarlo de la pandemia.
Pasar a las ventas en línea ha sido un esfuerzo familiar: la madre de la propietaria Mei Lum ayuda con el comercio electrónico, su padre se encarga del envío y el embalaje y su abuela de 91 años se ha convertido en una persona influyente.
This 130-Year-Old Porcelain Shop Claims to Be the Oldest Store in New York's Chinatown. Its 5th-Generation Owner (and Her Grandmother) Used Instagram to Save It From the Pandemic.
Pivoting to online sales has been a family effort: Owner Mei Lum's mother helps with the e-commerce, her father handles shipping and packaging and her 91-year-old grandmother has become an influencer.
6 Lessons Learned From Franchisors Who Launched in 2020
In the days before Covid-19, a new crop of companies were just starting to franchise. Meet six entrepreneurs whose first year didn't go exactly as planned ... but who made the most of it anyway.
Which Franchise Keeps Kids (and Parents!) Sane?
The #6 company on our Franchise 500 list adjusted its education model for the first time since 1954 - and opened 140 new centers.