Cliff Ennico: Page 6
Bio
Cliff Ennico is a syndicated columnist and author of several books on small business, including Small Business Survival Guide and The eBay Business Answer Book. This column is no substitute for legal, tax or financial advice, which can be furnished only by a qualified professional licensed in your state.
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Latest: Page 6
Marketing Via the "Fear Factor"
When standard marketing tactics didn't work and their sales were going nowhere, find out why one company resorted to scare tactics to drum up business.
The Terrible Truth About Tax ID Numbers
Clearing the confusion about where and how to get your very own tax ID number
Standing on a Giant's Shoulders
Reflecting on Jane Applegate, one of small business's leading advocates
What Investors Really Want
Forget what you <i>think</i> you know about getting start-up or expansion capital. Here's what investors are looking for.
Answers to 3 Tough Copyright Questions
When designing your marketing materials, take care not to rip anyone off in the process.
Accepting Money From Friends & Family
4 ways to get your cash without wreaking havoc on your personal relationships
