Craig Simpson: Page 4
Bio
Craig Simpson has managed thousands of direct mail campaigns and grossed hundreds of millions in revenue for his clients over the past 15 years. Simpson is the owner of Simpson Direct Inc., a Grants Pass, Oregon-based direct marketing firm, and a respected speaker/presenter on the topic of direct mail. He is the co-author with Dan S. Kennedy of The Direct Mail Solution. He blogs at http://www.simpson-direct.com/blog/.
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest: Page 4
Create Effective Sales Campaigns with Showmanship
The begins when you learn how to catch the customer's eye.
Research Is Key to Creating Promotions That Sell
Find out what makes your existing and potential customers tick.
7 Rules for Writing Better Ad Copy
These rules will help you get your reader's attention, but also retain it.
4 Steps to Building Lifetime Value From Expensive First-Time Customers
When you look at how much a customer is worth, you need to focus on more than a single purchase.
4 Reasons to Use Direct Mail Marketing Instead of Email Marketing
It's undeniable that technology has changed the direct marketing industry, but direct mail isn't going anywhere anytime soon.
Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.
Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.