Debra Kaye: Page 2
Bio
Debra Kaye is a brand and culture strategist and partner at Lucule, a New York-based innovation consulting firm. She is author of the book, Red Thread Thinking (McGraw-Hill, 2013). Follow @RTThinking
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Give up too soon on your idea and of course it will be destined for failure. Here are four essential tenets of inventing and product development that will keep you on track to succeed.
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Marketing's Best Kept Secret
Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.
