Dorie Clark

Bio

Dorie Clark is a marketing strategist and speaker who teaches at Duke University’s Fuqua School of Business. She is the author of Reinventing You. 

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Latest

Marketing

How Entrepreneurs Can Break Into High Profile Publications

Writing for prominent outlets can turbocharge your business, but how do you get started?

Data & Recovery

Why Entrepreneurs Should Look Beyond Big Data

Big Data is sexy, but entrepreneurs may have more to gain by using their intuition.

Marketing

When You've Built an Audience You'll Know What Product to Sell

Content marketing success is, literally, all about the audience. They will tell you what they want they want to buy from you.

Growing a Business

The Trick to Achieving Rapid Growth

The secret is to identify impending 'surges,' or shifts in customer behavior and adapt quickly.

Growing a Business

How to Launch a Product That Sells

Determining whether the product is a fit for you personally, and then whether it matches your audience's needs will save any entrepreneur time, money and heartache.

Making a Change

How to Ask Yourself Better Questions in the New Year

You need to look at your 2015 -- what worked particularly well or badly, what surprised you and what annoyed or delighted you -- in order to create a brighter 2016.

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