Emily Reynolds Bergh: Page 3
Entrepreneur Leadership Network® Contributor
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Latest: Page 3
5 Key Elements of Selling Your Brand to the Media
Having a solid brand and getting your brand publicized are two distinct things. Here are insights on how to increase your chances of garnering your brand's media coverage.
Beware the Client from Hell — 4 Strategies to Salvage Your Client Relationships
When your clients make your life miserable, you have to decide if it's worth redirecting the relationship or just cutting ties and moving on.
Is There Still a Need for Press Releases When Newspapers Are Going Extinct?
The traditional concept of "press" may have changed between the 20th and 21st centuries, but the time-proven value of a press release crafted specifically with the current marketplace in mind is still very much on trend and in fashion.
A Guide to Socially Conscious Posts (And Their Consequences)
What do you want your brand to stand for, and how should you sculpt your messaging in today's highly contentious culture?
Should You Hire a PR Firm or a Boutique PR Firm? (And What's the Difference?)
There's little argument that PR efforts are vital, if not downright necessary, to the success of present-day entrepreneurship. But many businesses still debate the merits of taking on an outside agency, and even once they're convinced, what type of firm should they hire: specialist or generalist?
How 'Problem' Employees Can Teach You More Than 'Easy' Employees
How can the word "problem" be a good thing? Here, a small business owner with 15 years of personnel management under her belt shares how the hard-to-manage team members are actually the ones who make you a better leader.
