John Holland: Page 2
Bio
John Holland is co-founder and chief content officer of CustomerCentric Systems in Sutton, Mass. His company provides sales process consulting and training.
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Latest: Page 2
4 Realities Sellers Need to Align With and Engage Executives
Selling to the C-suite is about explaining the product's value to achieving company-wide goals.
'A' Player Sales Tips: 5 Things Successful Sellers Do
The way you speak, how you feel and how you make others feel it's all part of the learning process you need to embrace.
A Seller Must Earn the Right to Close With Buyers Today
B2B sales is ever green, running in cycles of buying and not-buying over a years-long relationship. It's not about closing today.
How to (Finally) Get Buyers and Sellers on the Same Page
There's plenty of room for improvement in the world of ecommerce. Both buyers and sellers are worse off than they were 15 years ago.
Apathy at the Top: Why Senior Management Has Given Up on Its Sales Force
Confused by Internet hype, confounded by fads, companies must put customers back at the center of their strategy, where their salespeople can serve them
7 Assumptions Salespeople Should Never Make
Buying behavior continues to change at warp speed. Here are seven things not to do.
