Jim Joseph: Page 12

Bio

Jim Joseph is a commentator on the marketing industry. He is Global President of the marketing communications agency BCW, author of The Experience Effect series and an adjunct instructor at New York University.

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Latest: Page 12

Marketing

How You Give Back Provides Purpose to Your Personal Brand

A purpose should be a natural extension of your brand, whatever you decide it to be.

Marketing

Experience Your Brand From Your Customers' Perspective

Here's a challenge for you: Come in through your 'front door' and see if you're delivering from both sides.

Social Media

Forget $4M Ads, Your Business Can Still Capitalize on the Super Bowl

Take advantage of one of the biggest events of the year without breaking the bank.

Social Media

The People in Your Life Are Your Personal Brand Team

Your family, friends and colleagues in many ways become your brand. It's important to create a team of people that reflect how you want to live your brand.

Marketing

Forget PJs, Dress Your Brand Even at Your Home Office

If you work from home, it's still important to wear clothes that reflect who you are and what you do for a living.

Social Media

Make Your Voice and Look an Active Part of Your Brand

How you sound and dress influence how people perceive you, so be thoughtful and consistent.