Joy Gendusa

Entrepreneur Leadership Network® Contributor

Bio

Joy Gendusa founded PostcardMania in 1998 with just a phone & a computer (no funding or investments), and today we generate over $100 million annually with over 380 staff. I'm passionate about helping small businesses succeed at marketing and grow — because when small business does well, we all win.

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Latest

Marketing

The End-of-the-Year Marketing Checklist That Helped Triple Our Annual Revenue Growth

List your marketing metrics and check them twice if you want bigger returns. Here are seven strategies I used to triple our annual revenue growth.

Growing a Business

3 Secrets to Finishing the Year Strong — Make These Smart Moves to Boost Your Revenue in the Final Quarter

Three guiding (and little-discussed) principles this founder and CEO has used to grow her business from nothing to over $100 million. Spoiler alert: It's never too late!

Marketing

4 Marketing Triggers You Need to Set Up Now to Supercharge Your New Year

Triggered (or automated) marketing can have a domino effect on your leads and revenue. Here are four marketing automations to set up and knock down before the new year to supercharge your 2025.

Marketing

What America's No. 1 Beer Can Teach Entrepreneurs About Effective Marketing

Modelo upended Bud Light's 20-year reign as America's favorite beer. How they did it is a masterclass in marketing — let me explain.

Marketing

I Asked ChatGPT for a Marketing Plan and Was Shocked at the Result

Generative AI can give us mountains of information on any topic under the sun in seconds — but is it any good at marketing? I had to find out.

Growing a Business

3 Ways We Banished the Summer Sales Slump on Our Way to $100 Million

Slow season? Say sayonara! Here are three tried-and-tested methods to keep revenues high when your "slow season" hits.

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