Karen Mishra: Page 2
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Treat Your Employees Well -- They Are Your Best Brand Ambassadors
Involve them in new product launches and keep them "in the loop."
Treat Loyal Customers as Well as You Do New Ones
Welcome familiar faces back to your business as your benefactors. Don't take anyone for granted.
Enlist Advisors for Your Startup Wisely
Your fledgling outfit needs help. Still this is no excuse for treating experts in a slipshod fashion.
Aim Directly at Your Target Market to Land New Clients
Try these six ways to keep tabs on current customers and score additional ones.
Leverage Honest Reviews to Rack Up New Customers
Candid feedback from past clients can prompt potential buyers to move forward with a purchase.
MBA Students Can Help Spice Up Your Startup's Special Sauce
The sharp eyes of a business class can enrich a company's bottom line.
