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Marketing

Need to Revamp Your Brand's Messaging? Look at What's Trending

In our 'Creative Conversations in Advertising' series, award-winning Creative Director Tescia Deák and Entrepreneur magazine Editor-in-Chief Jason Feifer talk about the power of hijacking cultural trends.

Marketing

How This Agency Is Using Creativity to Inspire Greatness in Others

In this episode of 'Anatomy of an Ad,' FCB Chicago Chief Creative Officer Andres Ordonez discusses the award-winning 'Boards of Change' campaign.

Marketing

How a Throwaway Joke Became an Award-Winning Ad Campaign

In our 'Creative Conversations in Advertising' series, Creative Director at Goodby Silverstein & Partners Tristan Graham and Entrepreneur magazine Editor in Chief Jason Feifer discuss the birth of a very funny (and impactful) commercial.

Marketing

The Key to Effectively Communicating Important Messages Is All About Simplicity

In our 'Creative Conversations in Advertising' series, award-winning Group Creative Director Giancarlo Rodas and Entrepreneur magazine Editor in Chief Jason Feifer discuss distilling complex ideas down to a simple message.

Marketing

How to Deliver a Serious Message Through Humor

In our series 'Anatomy of an Ad,' Creative Director David Stevanov explains how humor can be a storyteller's most effective tool.

Marketing

Want to Get Customers' Attention? Tell Them a Great Story.

In our 'Creative Conversations in Advertising' series, award-winning creative director Josh DiMarcantonio and Entrepreneur magazine Editor in Chief discuss the power of storytelling.