Michael R. Solomon
Bio
As a professor of marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia and an industry consultant, Michael R. Solomon combines cutting-edge academic theory with actionable real-world strategies. He is also the author of several leading textbooks on marketing, consumer behavior, advertising and social media, and he has helped many companies to become more consumer-centric.
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest
Growing a Business
Sell More Products by Letting Your Customers Design Them for You
The wall between producers and consumers is crumbling -- and your business could profit.
More Authors You Might Like
-
Geoff Weiss
Former Staff Writer
-
John Rampton
Entrepreneur and Connector
-
Kelly Wing
Founder at Ohwabisabi Media
-
Tripp Westbrook
President & Chief Creative Officer of Firehouse
-
Jonathan Goodman
Founder of the Personal Trainer Development Center