Perry Marshall: Page 4
Bio
Perry Marshall is the president of Perry S. Marshall & Associates, a Chicago-based company that consults both online and brick-and-mortar companies on generating sales leads, web traffic and maximizing advertising results. He has written seven books including his most recent, 80/20 Sales and Marketing (Entrepreneur Press, 2013), Ultimate Guide to Facebook Advertising (Enterpreneur Press, 2014), Ultimate Guide to Google AdWords (Entrepreneur Press, 2014), and Ultimate Guide to Local Business Marketing (Entrepreneur Press, 2016). He blogs at perrymarshall.com.
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest: Page 4
True Experts, Original Sources and First Principles
Hit the books, the old ones that is. Discover the foundational knowledge of your field and become a peer of those in the first tier.
Stop Pitching to Losers! The 5 Power Disqualifiers.
To sell anything, first you must eliminate from your market all those who can't, won't or don't need to buy. Once they're gone, real selling begins.
Free Webinar: Maze 2.0 – A Marketing Plan for the the Death of the Web
Invest the time to tune your sputtering social-media marketing machine.
Cutting Your Price Has No End But Adding Value Has No Limits
You're going to lose a race to the bottom; only the biggest firms win those. Go in the other direction, aim for the top pricing tier and watch your margins grow.
Free Webinar: 7 Deadly Mistakes Beginners Make with Facebook Ads
Advertising on Facebook has the potential to revolutionize your sales program but there are a lot of ways to get it wrong.
Why Everybody Respects Professional But Nobody Likes Corporate
As founder and CEO, you get to define the company culture, and it should always be professional. What it shouldn't become is impersonal.
