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Why Playing It Safe Will Kill Your Startup
Following the prevailing trend or the tried-and-true could drain a new company's creativity. Aim instead to be an innovator.
7 Telltale Signs It's Time to Fire a Client
Some clients simply aren't worth the money they are paying.
5 Tips to Rehab Your Pitch
Marketers have more tools at their disposal than years ago. Re-evaluating what the company already has and giving it a quick spit shine might at times be all that's needed for the PR approach.
If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic)
Having a social-media distribution plan is crucial. And timing, images and layout can also be important to online publishing success.
What Kind of Trees Are the Customers You're Serving?
Client service is something that should be cultivated from the inception of a company -- not considered a form of damage control.
The Tough Love Guide to Selling
If you're in business, you're in the business of sales. That's what keeps your company alive. Here are four critical lessons.
