Rohan Ayyar: Page 2
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The 3 Characteristics of Brands That Command Customer Loyalty
The few companies that have won the customer's implicit trust offer valuable lessons.
Don't Miss the Digital Transformation in Luxury Brand Marketing
The global nouveau riche aren't wedded to old money brands and that's creating big opportunities for niche status symbols.
Old School Marketing Platforms That Still Resonate in Our Digital World
In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.
Tight Budget Launch Dilemma - Outsource or DIY?
The self-funded entrepreneur can neither afford to outsource everything or do things poorly.
8 Tips for Marketing Success on a Self-Funded Budget
Time is what you need to spend when your shoestring startup has no marketing budget. With patience and persistence, you will build the loyal audience you need to succeed.
Before You Scale Your Business Decide on the Life You Want
Taking your business to the next level is first about knowing what sort of life you want to lead
