Roy H. Williams: Page 3
Bio
Roy Williams is the founder and president of international ad agency Wizard of Ads. Roy is also the author of numerous books on improving your advertising efforts, including The Wizard of Ads and Secret Formulas of the Wizard of Ads.
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Latest: Page 3
Adjusting Your Ads in Times of War
How to proceed with your advertising goals when the world is in turmoil
What to Say in Your Ad
Can't decide what information to include in your ads? Surprise: There's more than one answer.
How to Spend Your Ad Dollars
A good mix of mass media and online advertising can help you find new customers.
What Return to Expect on Your TV Ad Dollar
Before you pour money into airtime, determine how often you need to show your spot to get a return on your investment.
The Keys to Cable Ad Success
Learn what to say and how often to say it when you advertise on cable TV.
Using Radio to Sell a Visually Appealing Product
Think prospects have to see your product to be interested? Think again.
