Shaun Buck: Page 3

Bio

Shaun Buck is the co-author of No B.S. Guide to Maximum Referrals and Customer Retention (Entrepreneur Press, March 2016) as well as CEO of Boise, Idaho-based The Newsletter Pro, the largest custom print newsletter company in the world—printing and mailing millions of newsletters annually for diverse industries all over the globe.

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Latest: Page 3

Growing a Business

4 Steps to Maximizing Customer Referrals

You can spend all you want on marketing, but the single-best new customer is still a referred new customer.

Marketing

Direct Mail Breaks Outdated Marketing Assumptions

What the critics got wrong about print.

Starting a Business

What Are You Willing to Give Up to Start Your Business?

The harsh personal sacrifices demanded by the creative life litter the biographies of great artists. The startup founder is no different.

Science & Technology

Build a Customer Communication Channel That's Sure and Steady

The internet's speed is great for business -- until Google or another platform changes its rules on a dime, freezing you out of the marketplace.

Marketing

Leveraging Your Small Sales Campaign for Long-Term Success

The best players know: baseball is a game of singles and doubles. The teams that finish on top have more of those than they do home runs. Guaranteed.

Marketing

Sales Success Secrets for Your Next Tradeshow

Failed events are dues paid and lessons learned. Don't quit. Implement the second to get ROI from the first.