Susan Gunelius: Page 4

Bio

Susan Gunelius is CEO of KeySplash Creative Inc., a marketing communications and strategic branding company. She has authored a dozen books about marketing, branding, social media, copywriting and technology and is the founder and editor in chief of WomenOnBusiness.com, a blog for business women.

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Latest: Page 4

Marketing

10 Common--and Effective--Emotional Triggers

Spur potential customers into action by using these cues in your marketing campaign.

Marketing

10 Marketing Trends for 2010

Use these tips to bring every aspect of your message to a worldwide audience.

Marketing

5 Ways to Sell More by Earning Customer Loyalty

Use these key gift-giving strategies to move beyond appreciation and deepen your client relationships.

Marketing

10 Reasons Your Marketing Messages Stink

Don't alienate your market by making these detrimental mistakes.

Branding

Building Brand Value the Playboy Way

Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.

Marketing

Appeal to Consumers' Five Senses

Your copy should stimulate a sensory reaction that compels readers to buy.