William Bauer
Bio
William Bauer is the managing director of ROYCE, a handcrafted American accessories brand based in New York City. His small-business marketing and entrepreneurial acumen have been featured in The New York Times, Entrepreneur, BBC, CNN Money, and other prominent publications.
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Latest
Put Your Mission First and You Won't Have Any Worries About Revenues
The most fun you can have in business is making money doing the right thing for every customer.
Entrepreneurs Spend Too Little, Once They Personally Reflect on It
If you have employees, you have a lot of responsibility. This is worth thinking about.
'Good Enough' Is Fine for Getting Started but It's Not a Worthy Goal
Entrepreneurs can afford neither perfectionism nor complacency.
Those Who Talk About It and Those Who Be About It
Posers think entrepreneurship is glamorous. Real entrepreneurs know the gritty work of keeping a business open and a payroll met is anything but.
For a Winning Strategy Blend These 3 Elements: Energy, Effort and Desperation
A revered basketball coach taught his team that taking nothing for granted is how you tilt the odds in your favor.
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