Black Friday Sale! 50% Off All Access

Does Your Small Business Suffer from Owner Neglect? If you've been checked out and letting your business's problems multiply, restaurant expert Jon Taffer from the series 'Bar Rescue' has some tips on how to turn things around.

By Carol Tice Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Does Your Small Business Suffer from Owner Neglect?When times get rough at your small business, do you dive in and tackle the problems head-on? Or, are you more likely to stand back and hope for the best?

On a recent episode of Spike TV's Bar Rescue, restaurant expert Jon Taffer finds himself at Champs, an aging sports bar sited near the movie studios in Burbank, Calif.The bar has been going downhill for years.

The decor inside and out are "right out of the 1970s," as Taffer says, with goofy megaphones tacked to the outside walls and diagonal strips of wood trim. Worse, owners Joe and Helen Handy have delegated the job of ramping up sales to a bevy of buxom barmaids who are rude -- and over-serving liquor to the tune of $1,600 a week.

And Joe sits in the back drinking a beer and watching it happen. It's a chronic case of owner neglect -- as problems mount, the owner is overwhelmed and withdraws.

Champs is for Chumps
Get More: Champs is for Chumps

What can you do when you've checked out and allowed your business problems to multiply? Here is Taffer's prescription for a turnaround:

  • Start with the worst thing. Start with the worst thing. The biggest money-waster at Champs is over-pouring and giving away liquor. So the first step is to retrain bartenders to pour only the liquor that's meant to be in each drink. Top mixologist Tobin Ellis even teaches a few tricks for making it look like you're pouring more when really, it's just the same amount.
  • Own up, you're the problem. Lack of leadership rubs off on your employees and leads them into apathy, too. "Businesses that aren't cared for fail," says Taffer.
  • Don't say "I can't." At one point the bar runs out of Heineken, one of its most popular beers. But Joe insists it's too difficult to change the keg in the middle of a busy night. Taffer teams up with the cook and gets it done in three minutes flat.
  • Maximize your space. Reorganizing where glasses, ice and beer taps are enable bartenders to serve faster and make more sales. Ditto for the kitchen, which improved its prep setup so that more ingredients are closer to hand. Out in the seating area, a new ceiling-high kiosk of televisions provides a focal point and adds excitement.
  • Study the winners. Taffer takes the Handys to one of the most successful bars in the area, Barney's Beanery, to show them how an older bar can become classic rather than dated. Key takeaway here: Barney's is famed for its wide variety of beers and 35 kinds of burgers. "If you're known for something, you can last forever," Taffer notes.
  • Tweak your concept. From a vague sports-bar idea, Taffer transforms Champs into the bar that offers the excitement of the ballpark. The menu boasts the best dishes from the ballpark, including Dodger dogs and garlic fries. Instead of random punk outfits, staff now sport snappy referee uniforms. So it's still about sports, but now it's more fun.
  • Upgrade your technology. To update the concept, Taffer introduces a video trivia game that is played on handheld devices that post results on the TV screens above. When it's time to play, Joe gets on a megaphone and makes announcements. This gimmick helps T.G.I. Friday's fill seats at happy hour and gets patrons to order more drinks and stick around.
  • Work nonstop. When a business is in trouble, you can't do a little here and there. It's going to require a 110 percent of your effort for a while to get things back on track. "I have to teach Joe to work all night, not in five minute spurts," Taffer says.

How have you overcome feeling apathetic about your business's problems? Leave a comment and let us know.

Carol Tice

Owner of Make a Living Writing

Longtime Seattle business writer Carol Tice has written for Entrepreneur, Forbes, Delta Sky and many more. She writes the award-winning Make a Living Writing blog. Her new ebook for Oberlo is Crowdfunding for Entrepreneurs.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Living

These Are the 'Wealthiest and Safest' Places to Retire in the U.S. None of Them Are in Florida — and 2 States Swept the List.

More than 338,000 U.S. residents retired to a new home in 2023 — a 44% increase year over year.

Business News

These Are the Highest Paying Jobs Available Without a College Degree, According to a New Report

The median salaries for these positions go up to $102,420 per year.

Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.

Starting a Business

This Sommelier's 'Laughable' Idea Is Disrupting the $385 Billion Wine Industry

Kristin Olszewski, founder of Nomadica, is bringing premium wine to aluminum cans, and major retailers are taking note.

Business News

Is Reddit Down Again? Tens of Thousands of Users Are Reporting Issues With the Platform.

A Reddit outage has been occurring off-and-on for two days.

Business News

DOGE Leaders Elon Musk and Vivek Ramaswamy Say Mandating In-Person Work Would Make 'a Wave' of Federal Employees Quit

The two published an op-ed outlining their goals for their new department, including workforce reductions.