📺 Stream EntrepreneurTV for Free 📺

3 Reasons to Be Proud of Your Brick-and-Mortar Shop Student entrepreneur Sarah Haselkorn on the daily rewards she gets from operating a physical location.

By Sarah Haselkorn Edited by Dan Bova

entrepreneur daily
Shutterstock

As a young entrepreneur, I am constantly surrounded by a network of coders and business-tech pros. For a long time, I felt embarrassed or inferior when I would tell others about my "little salad shop."

But over time, I started to appreciate the experiences I had at Green Bean, and realized how much I had learned by working in the structure I built. I love spending time in my shop, and everyday I'm proud of what I have created.

To anyone who is hesitant about launching an offline business, here are three pieces of encouragement:

1. Knowing your customer, literally. As a brick-and-mortar business owner, you have the opportunity to directly interact with your customers and get anecdotal feedback right as they experience your product. You can create dynamic customer service encounters by responding in the moment, rather than simply replying to complaints on review sites or thanking customers for their business via social media.

Plus, it's fun to form relationships with the people who come in and out of your store each day. Having the ability to brighten someone's day is a unique opportunity and makes your business feel all the more worthwhile.

Related: Can't Code? 4 Tips for the Non-Techie Young "Trep

2. Staying active. Especially with a startup, you'll find yourself on your feet almost all the time. When your business is eating up all of your workout time, it's nice that you can still stay active throughout the day. The constant motion that comes with managing an actual shop works your mind and your body.

It can be especially satisfying at the end of a long day when you're not just mentally exhausted but physically bone-weary from the day's labors. I can't tell you how many times I have carried 40-pound boxes of yogurt from the trunk of my car to the shop; let's just say, my biceps are huge.

3. Having a home away from home. There's nothing like the feeling of standing in your store, seeing customers come in and thinking, "I made this." If all goes well, your employees and coworkers will start to feel like a second family.

On rough days, it's nice to know that customers, vendors and employees are often as supportive and comforting as actual family members. For me, walking into work and hearing my employees say "I love this job" has the power to completely turn my day around. I wouldn't trade that for anything.

Related: How to Turn an Internship into Entrepreneurship

What are the advantages and disadvantages of running a brick-and-mortar business? Share them here in the comments section.

**Apply Now** Are you an enthusiastic college- or graduate-student entrepreneur, eager to share your on-campus experiences? Apply to be a YoungEntrepreneur.com College Treps columnist.

Sarah Haselkorn

Entrepreneur and Investor; CTO, Unfettered Socks

Sarah is a recent graduate of Washington University in St. Louis where she studied systems engineering and entrepreneurship. During her junior year she opened Green Bean, an eco-healthy salad restaurant. She is now in the midst of launching her second business, a line of performance-focused men's business socks: Unfettered Socks. She was a finalist in the Entrepreneurs' Organization's Global Student Entrepreneur Awards in 2012. Find more about her on her website.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Starting a Business

I Wish I Knew These Four Things Before Starting My Own Business

Starting a business is hard work to say the least. These are four lessons I wish someone had shared with me before going solo, so I'm here to share them with you.

Travel

Stay Prepared on the Road with This $80 Tire Inflator

Take a step to make business travel a bit safer.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Devices

Optimize Your Remote Workflow with Maximum Connectivity for Just $55

Stay connected as you work from home or anywhere in the world with this versatile stand with eight ports and 5Gbps data transfer speeds.

Thought Leaders

Need More Confidence? These 10 Bestselling Books Will Help Improve Your Self-Esteem

Self-esteem can be hard to come by and even harder to maintain. To give yourself a boost, try these authors' words of wisdom.

Devices

Add Some Life to the Office with $60 off This Bluetooth Speaker

This TREBLAB speaker provides 360-degree HD sound and high-powered connectivity.