A Winemaker's Fantasy Come True Amanda Cramer, winemaker for Niner Wine Estates, felt like a kid in a candy store when she first started at the cutting edge winery.

Paso Robles, California
Niner Wine Estates

When former math teacher Amanda Cramer first became the winemaker for Niner Wine Estates in 2004, she felt a bit like a kid in a candy store. The winery, which had been founded just three years earlier by investor and entrepreneur Dick Niner, already boasted two abundant and promising vineyards covering 360 acres in two distinctly different parts of Paso Robles. Niner's objective was clear: to create wines that represent the whole of Paso Robles.

Amanda—whose résumé includes Far Niente Winery, Chimney Rock, and Paradigm in the Napa Valley; D'Arenberg in McLaren Vale, South Australia; and Casa Lapostolle in Santa Cruz, Chile—was quick to see the opportunity. "I was given the chance to help build a winery from the ground up in this attractive region that is on the rise. I simply couldn't pass it up," she explains.

Niner Wine Estates' two vineyards can be found on opposite sides of Highway 101. Bootjack Ranch lies nine miles east of downtown Paso Robles, along Highway 46 East. It is currently planted to 125 acres of Sauvignon Blanc, Barbera, Sangiovese, Syrah, Merlot, Petite Sirah, Cabernet Franc, and Cabernet Sauvignon. There are also smaller blocks of Malbec, Carménère, and Petit Verdot. Along Highway 46 West, Heart Hill is dedicated to Syrah, Malbec, Petit Verdot, Cabernet Franc, and Cabernet Sauvignon, plus Grenache. There is more room to plant in both vineyards, and additional Rhône varieties are already being added at Heart Hill.

"I guess you could say my winemaking style is all about the vineyard," Amanda says. "But I'm not necessarily a noninterventionist," she reports. When tweaks are necessary, Amanda is delighted with her options because, from a technological standpoint, Niner Wine Estates is on the cutting edge.

The Niner Wine Estates flagship is a red blend called Fog Catcher. The 2005 is the current release, featuring Cabernet Sauvignon, Cabernet Franc, and Merlot grown at Bootjack Ranch. Future vintages will incorporate additional Bordeaux varieties, and Amanda says there's a possibility that the 2009 Fog Catcher will be comprised of six. There's also an intricately layered Cabernet Sauvignon and a "delicate, but not light" Sangiovese that delights visitors to the winery's recently completed Hospitality Center along Highway 46 West.

From the outside, the inviting Hospitality Center is reminiscent of a stone barn. Inside, everything is refreshing and brand new. Guests are greeted warmly and invited to step up to a beautiful octagonal tasting bar where they can sample Niner wines. As they learn about the vineyards, they can look out to Heart Hill and enjoy the simple beauty of the heart-shaped grove of oak trees, framed by lavender plants that will one day be used in the winery's new state-of-the-art demonstration kitchen designed for visiting chefs, seminars, and cooking demonstrations. The kitchen features a viewing window for Club 9 Wine Club members enjoying the members-only wine club lounge and patio.

Amanda calls Niner Wine Estates a winemaker's fantasy come true—and wine lovers and visitors are bound to agree.

WHAT TO BUY
'06 Cabernet Sauvignon Violet,
lavender, cinnamon, cherry, cassis, cedar chest, mocha $28
'06 Sangiovese Blackberry, cherry, spice, licorice, fennel, chocolate,
cocoa $24
'05 Fog Catcher Cola, wet earth, bitumen, cranberry, cassis, cherry,
pepper $58

CONTACT
805.239.2233
info@ninerwine.com
ninerwine.com
2400 Hwy 46 W
Paso Robles, CA 93446
Tasting Room Open 10:00–5 (May 1– Oct 31); 10:00–4 (Nov 1–Apr 30)

GETTING THERE
Located on Hwy 46W, 3 miles west of Hwy 101. The winery is on the right.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Innovation

4 Ways Market Leaders Use Innovation to Foster Business Growth

Forward-thinkers constantly strive to diversify and streamline their products and services, turning novelties into commodities desired by many.

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

From Elite Athletes to Tech Titans — Discover the Surprising $100-Million Habit That Leads to Extraordinary Success

Success comes from mastering focus, eliminating distractions and prioritizing what truly matters.

Business Process

The Best Times, Days and Months To Post on YouTube (2023)

When is the best time to post YouTube videos to maximize their effect? Discover the best time to post on YouTube in this detailed guide.

Business News

Your Old Apple AirPods Can Soon Act as an Over-the-Counter Hearing Aid, According to the FDA

The new software is compatible with the Apple AirPods Pro and accessible through iOS — for free and now FDA-authorized.