Are Immigrant Entrepreneurs Left Behind By Small-Business Aid? The pandemic eliminated 36 percent of immigrant small-business owners, according to reports.

By Victoria Zavyalova

This story originally appeared on The Vertical

via The Vertical

Gustav, an artist and an aspiring musician from war-torn Kosovo, moved to New York just a couple of years ago. In January, he opened his own cafe in East Harlem. Gustav had no shortage of customers but, when COVID-19 hit, the situation changed dramatically.

Some restaurants have been able to survive thanks to delivery service, but during the pandemic people prefer to stick to their own coffee machines. Despite his custom blends, Gustav lost most of his regulars and had to close in March. Even after reopening, things just didn't return to normal.

"Sometimes I have two customers a day, and I still have to pay the rent," he said. In May, Gustav applied for a Paycheck Protection Program (PPP) loan at JPMorgan Chase but was rejected. "I don't think it's because I am an immigrant: I've got a green card. Maybe they are concerned because my business is new and it's located in Harlem?"

Do bankers speak a different language?

According to a June report from the National Bureau of Economic Research, COVID-related conditions eliminated 36 percent of immigrant-owned businesses between February and April. The types of enterprises typically owned by immigrants include restaurants, beauty salons, dry cleaners and gas stations; and these have been the hardest hit during the pandemic. So, why didn't PPP loans reach their target?

One of the reasons is the language, says Rita MacDonald-Korth, the founder of the Miami-based retailer, Presenteur. Her business has suffered a revenue decline of 85-90 percent since mid-March. In April, with her husband Ducan, also a small business owner, Rita launched COVID Loan Tracker to help other entrepreneurs understand where PPP money is going and empower the business community with the data.

"IRS forms in particular, which are a crucial and obligatory part of the application for every lender, are made for professional accountants, not genuine small business owners," Rita and Duncan MacDonald-Korth wrote in a statement. "Terms and terminology are difficult even if you are a native English speaker. If you are not one, they are nearly impossible."

Related: 5 Important Lessons from Immigrant Entrepreneurs

"No connection whatsoever"

Some immigrant business owners who managed to stay afloat during the shutdown but rushed to apply after reopening were simply ignored by their banks. Veronika, the founder of a small digital consultancy, said her experience was nothing but frustrating.

"I've been hoping we'll survive, offering huge discounts to clients," she says. "In mid June, it finally hit me. But I haven't been able even to file an application. It's been inaccessible online even at 4 a.m., although I tried different browsers and devices. I kept calling my bank, begging to send me the forms, but they never got back to me. It seemed as if there was no connection whatsoever between the customer service department and the people processing these loans."

Those immigrant entrepreneurs who applied early seemed to be more lucky. Sebastiano Capitta, a co-owner of Bettolona, an Italian restaurant in Harlem, said he first applied in April and never got a response. Then, in May he was rejected but later his bank changed its mind. "All of a sudden I got approved" Capitta says. At first, however, he was reluctant to use the money.

"The rules have been confusing: We had to spend the loan within eight weeks with 75 percent going to payroll and 10 percent to the insurance," Capitta sys. "The remaining 15 percent could barely cover the rent. Later, I suppose, many businesses complained, and the rules changed. But we are still spending money exclusively on payroll, utilities and insurance in order to stay on the safe side. Luckily, our landlord allowed us to partly cover rent with a security deposit."

Related: The Immigrant Entrepreneurs Behind Major American Companies (Infographic)

Is there still a hope?

Danil Saliukov, co-founder of the marketing startup Insense, is one of the few lucky international founders who received help. "We had no issues with PPP, though we were rejected for an SBA loan because I am a foreign national and not a green card holder," Saliukov says. "Our bank reached out to us and guided us through the process."

Saliukov spent a few hours trying to understand the application process, and his CPA helped with the documentation. Thanks to the loan Saliukov has been able to keep his employees and get back on track. "June was good for us in terms of sales," he says.

Although the PPP program deadline is August 8 and many big banks stopped accepting applications, there is still hope for immigrant founders. As of July 31, the SBA said it still has $130 billion left to lend, and experts believe an extension is possible.

Also, a new small business relief proposal — the RESTART Act, which targets businesses that suffered the most – could be a part of the next stimulus bill. The amount of new loan forgiveness would depend on the amount of revenue the business has lost.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Science & Technology

This AI is the Key to Unlocking Explosive Sales Growth in 2025

Tired of the hustle? Discover a free, hidden AI from Google that helped me double sales and triple leads in a month. Learn how this tool can analyze campaigns and uncover insights most marketers miss.

Business News

'We're Not Allowed to Own Bitcoin': Crypto Price Drops After U.S. Federal Reserve Head Makes Surprising Statement

Fed Chair Jerome Powell's comments on Bitcoin and rate cuts have rattled cryptocurrency investors.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

A New Hampshire City Was Named the Hottest Housing Market in the U.S. This Year. Here's the Top 10 for 2024.

Zillow released its annual lists featuring the top housing markets, small towns, coastal cities, and geographic regions. Here's a look at the top real estate markets and towns in 2024.

Thought Leaders

Are You a Small Business Owner or an Entrepreneur?

The fact is, all business owners are entrepreneurs.

Business Ideas

Is Your Business Healthy? Why Every Entrepreneur Needs To Do These 3 Checkups Every Year

You can't plan for the new year until you complete these checkups.