Do the Old Soft Shoe Don't hard-sell potential customers.
If clients feel you're only trying to get more out of themto make a sale, and you're not really coming to them withsolutions or ideas, that leaves a sour taste in their mouths.Instead of going for broke with first-time buyers, think long term.Even if you make less money than usual off that first sale,you'll make it up in repeat business.
Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness