Here We Go Again: Comcast Changes Another Customer's Name to Something Super Offensive. If you don't offend enough the first time, try, try again.

Opinions expressed by Entrepreneur contributors are their own.

First it was "Asshole Brown." Now it's "SuperBitch."

It turns out that Comcast has a terrible, horrible, very bad, no good problem with name-calling. And it's only getting #$%@! worse.

Take, for example, the case of Mary Bauer. Imagine the 63-year-old's shock when she received a bill this week from the global media goliath addressed to "SuperBitch Bauer." Yeah, it wasn't good. As if it wasn't punishment enough to have 39 Comcast technicians descend upon her Addison, Illinois, residence to fix spotty cable reception over and over during a six-month saga that dragged on from Nov. 2013 to April 2014.

Related: Comcast Apparently Gets Customer Fired, Breaks Every Rule of Business

After Bauer's cable was finally up and running, Comcast quit sending her bills. Being the good customer that she apparently is, the Honest Abe grandmother called Comcast to see what was up. She sure found out last month when she opened the beyond offensively-addressed bill.

"This is a disgrace to me," Bauer told Chicago TV station WGN. "Why are they doing this to me? I pay my bills. I do not deserve this." No one does.

Last month, Spokane, Wash., resident Ricardo Brown opened an equally special bill from Comcast. It was addressed to -- we kid you not -- "Asshole Brown." Brown's wife Lisa took her husband's horror story to consumer advocate Chris Elliot, who swiftly made the issue public.

Related: 'Dear Mr. Human': United Airlines Suffers Another Embarrassing Customer Service Blunder

Ever so sorry, Comcast promptly fired the culprit behind "Asshole Brown," saying that it has "zero tolerance for this type of disrespectful behavior." Miraculously avoiding a lawsuit, the company fully refunded Brown's last two years of service and even threw in two more years of service on the house.

As for Bauer, she's simply hoping not to be called "SuperBitch" on her next Comcast bill. She also wants a credit for months of shoddy service.

In 2005, Comcast canned two customer service bullies for switching a customer's name to "Bitch Dog." Comcast responded by pledging that it was "putting things in place so that it will never happen again."

That plan hasn't worked out so well, it seems.

Related: Customer Service Lessons to Glean From Comcast's Snafu

Kim Lachance Shandrow

Former West Coast Editor

Kim Lachance Shandrow is the former West Coast editor at Entrepreneur.com. Previously, she was a commerce columnist at Los Angeles CityBeat, a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to the Los Angeles Times. She has also written for Government Technology magazine, LA Yoga magazine, the Lowell Sun newspaper, HealthCentral.com, PsychCentral.com and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at @Lashandrow. You can also follow her on Facebook here

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Leadership

7 Telltale Signs of a Weak Leader

Whether a bully or a people pleaser who can't tell hard truths, poor leadership takes many forms.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

'Everyone Can Profit From It': What Is DeepSeek? China's 'Cheap' to Make AI Chatbot Climbs to the Top of Apple, Google U.S. App Stores

DeepSeek researchers claim it was developed for less than $6 million, a contrast to the $100 million it takes U.S. tech startups to create AI.

Business News

Elon Musk's DOGE Is Hiring People Eager to 'Work Long Hours' to Eliminate 'Waste, Fraud and Abuse' in the Government. Here's How to Apply.

The Department of Government Efficiency is hiring U.S. citizens to help cut spending and headcounts in the federal government.

Business News

'I Love Doing Product Reviews': Bill Gates Stepped Down from Microsoft in 2020, But Admits He Still Spends 15% of His Time Working at the Company

In a new interview with the Wall Street Journal, Gates also said he is still close with Microsoft's CEO Satya Nadella.

Business News

Uber's CEO Says Drivers Have About 10 Years Left Before They Will Be Replaced

Uber CEO Dara Khosrowshahi says the jobs of human drivers are safe for the next decade, but after that, another type of driver will take over.