Jeff Bezos, Andy Jassy Sued After Allegedly Snubbing Elon Musk in Satellite Deal The suit was filed by Cleveland Bakers and Teamsters Pension Fund (CB&T) against Bezos and other top leadership at Amazon.

By Emily Rella

Opinions expressed by Entrepreneur contributors are their own.

The longstanding rivalry between Elon Musk and Jeff Bezos took an unexpected turn this week with a lawsuit filed Monday that alleges Amazon didn't issue SpaceX a satellite contract due to the ongoing personal issues between the two men.

The suit was filed by Cleveland Bakers and Teamsters Pension Fund (CB&T) in the Delaware Court of Chancery against Bezos and other top executives at Amazon, including CEO Andy Jassy.

In the document, CB&T, an Amazon shareholder, said that executives there "consciously and intentionally breached their most basic fiduciary responsibilities" by not using SpaceX as a rocket launch provider in Amazon's Project Kuiper initiative.

Project Kuiper is "an initiative to increase global broadband access through a constellation of 3,236 satellites in low Earth orbit (LEO)" that aims to bring broadband access to "unserved and undeserved" areas of the world—and also a direct rival to Musk's Starlink, a satellite internet constellation operated by SpaceX.

A Blue Origin New Shepard rocket launches from Launch Site One in West Texas north of Van Horn (Getty Images)

The rocket launches purchased for Kuiper were provided by United Launch Alliance (ULA), Arianespace, and Blue Origin, which Bezos owns. SpaceX is currently the leading rocket provider in the world.

The suit alleges that had Amazon used SpaceX, the entire deal would have been much cheaper, therefore damaging shareholders in the process, and claims that Amazon's leadership "excluded the most obvious and affordable launch provider, SpaceX, from its procurement process because of Bezos' personal rivalry with Musk."

"Bezos, it must be assumed, could not swallow his pride to seek his bitter rival's help to launch Amazon's satellites," the documents reportedly read.

Amazon, however, is rejecting the lawsuit and its claims.

"The claims in this lawsuit are completely without merit, and we look forward to showing that through the legal process," an Amazon spokesperson told CNBC.

The passage of SpaceX Starlink satellites is observed in the skies of Sanliurfa, Turkiye (Getty Images)

The lawsuit reportedly shows screenshots of interactions on the app formerly known as Twitter between Bezos and Musk, underscoring their rivalry and Bezos' original disdain with Musk after SpaceX was awarded NASA's coveted $2.9 billion human lunar landing contract in 2021 that Bezos' Blue Origin was eyeing.

Bezos sued NASA upon losing the contract and lost to the court, saying at the time that the ruling was "not the decision we wanted" but wished "full success for NASA and SpaceX on the contract" nonetheless.

Emily Rella

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Innovation

4 Ways Market Leaders Use Innovation to Foster Business Growth

Forward-thinkers constantly strive to diversify and streamline their products and services, turning novelties into commodities desired by many.

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Side Hustle

'Hustling Since Middle School': She Started a Side Hustle on Facebook Marketplace — Then a 'Game-Changer' Grew It to $25,000 a Month

Leena Pettigrew's "entrepreneurial spirit" inspired her to build a business with earnings that outpaced her full-time income.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

From Elite Athletes to Tech Titans — Discover the Surprising $100-Million Habit That Leads to Extraordinary Success

Success comes from mastering focus, eliminating distractions and prioritizing what truly matters.

Business News

'I Want the Best People on Our Teams': Meta Is Laying Off More Than 3,000, CEO Mark Zuckerberg Calls for 'Extensive Performance-Based Cuts' — Read the Memo

In an internal memo shared on Tuesday, Zuckerberg said it's "going to be an intense year" at the company.