Netflix's Secret Club Allows Members to Preview Content Before Anyone Else — But There's a Catch The Netflix Preview Club currently includes 2,000 subscribers but plans to add "tens of thousands of users" by early 2023.

By Sam Silverman

Opinions expressed by Entrepreneur contributors are their own.

Mongta Studio/Shutterstock

The perfect club for the serial binge-watcher is here and ready for expansion.

Netflix is set to grow its Netflix Preview Club program, which allows members to stream content early in return for feedback. According to the Wall Street Journal, the club currently includes 2,000 subscribers but plans to add "tens of thousands of users" by early 2023.

The club was reportedly utilized for feedback on the 2021 hit Don't Look Up, which broke the record for weekly viewing hours with 152 million views. Although those close to the film haven't confirmed whether suggested edits were made before its release, filmmakers are welcome to make changes (or not) before releasing the film to the public.

The program was first launched in May 2021, per Variety, and those who participate have six months to watch these upcoming releases and complete a survey with their thoughts and feedback.

Additionally, participants must keep the pre-releases confidential and are required to sign a nondisclosure agreement.

Those selected to participate in the program "represent a range of perspectives," according to a company memo obtained by Variety.

It's unclear exactly how Netflix selects its preview audience, but a 2021 Reddit thread claimed people received emails inviting them to join the Netflix Preview Club, which then directed them to a special Netflix account that gave access to unreleased content in return for completing feedback.

According to the Wall Street Journal, the club's expansion follows Netflix's strategy to get the most engagement for the cost to create its exclusive content. While the steamer boasts 223 million subscribers, it lost subscribers for two consecutive quarters and then rose again in the third quarter.

Despite the setback, its $17 billion annual budget for shows and movies isn't budging.

Entrepreneur reached out to Netflix for comment.
Sam Silverman

Content Strategy Editor

Sam Silverman is a content strategy editor at Entrepreneur Media. She specializes in search engine optimization (SEO), and her work can be found in The US Sun, Nicki Swift, In Touch Weekly, Life & Style and Health. She writes for our news team with a focus on investigating scandals. Her coverage and expertise span from business news, entrepreneurship, technology, and true crime, to the latest in entertainment and TV news. Sam is a graduate of Lehigh University and currently resides in NYC. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Zillow Predicts These 10 Places Will Have the Hottest Housing Markets in 2025

Zillow predicted that the hottest housing market of 2025 will be Buffalo, New York. Here's why.

Business News

Macy's Just Released the List of 66 Stores Closing This Year — Here's Where

Around 150 underproductive stores are set to close over the next three years.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

These Are the 10 Highest-Paying Jobs That Only Require a 2-Year Degree — With Some Around $100,000 and Higher

People with two-year degrees may see career growth in the healthcare, aviation, and technology industries over the next 10 years, according to a new report.

Growing a Business

Entrepreneurs Should Invest in Service, Not Just Sales — Here's How to Build a Customer-First Business

A customer-first business strategy that prioritizes exceptional service, empowers employees and leverages feedback can transform satisfied customers into loyal advocates, driving sustainable, long-term growth.