Dress Shop Owner Emotionally Gifts Teen Free Prom Dress: 'She's Never Going to Forget How Special You Made Her Feel Summer Lucille is the owner of plus size boutique Juicy Body Goddess in Charlotte, North Carolina.

By Emily Rella

Opinions expressed by Entrepreneur contributors are their own.

Summer Lucille
Juicy Body Goddess located in Charlotte, NC.

Prom season is not always the kindest when it comes to high school-aged girls struggling to figure out their place in the world, but one dress shop owner in Charlotte, North Carolina is doing her best to make sure no girl feels alone.

Summer Lucille, who owns Juicy Body Goddess (which caters to women up to size 6x), has made a splash on TikTok for documenting body-positive fitting room moments with her customers, garnering over 1.3 million followers on the platform.

In the clip, Lucille films 18-year-old high school senior Elyse Monroe trying on a slew of dresses for prom. When Monroe gets to a crystalized royal purple gown, it got a winning reaction from everyone there.

@juicybodygoddess I didn't cry until I did edit #plussize #plussizetiktok #juicybodygoddess #plussizefashion ♬ original sound - JuicyBodyGoddess

"The sleeve moment is what I love," Monroe says as she spins around in the mirror.

When Monroe finally decides to purchase the dress, Lucille tells her that it's normally $700 — but for the high schooler, it's free, prompting tears and hugs from Monroe and her family.

Over 26,000 viewers took to the comment section to shower Monroe with compliments and praise Lucille for her kind deed as the shop owner.

"She's never going to forget how special you made her feel," one user wrote. "Her confidence was exploding!! Thanks for putting all this good out in the world."

"Prom dress shopping was horrifying for me," another admitted. "This is such a great thing you did for her."

Monroe explained that in order to get to Lucille's shop at the Northlake Mall in Charlotte, she had to take a six-hour-long trek.

"Not only does it fit — but it makes me feel good about myself," the teen told Today. "Shopping is usually pretty stressful for me, which is why I mostly shop online — but we were laughing the whole time. It was actually fun."

Lucille's shop carries dress sizes 10 to 26.

Emily Rella

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Leadership

7 Telltale Signs of a Weak Leader

Whether a bully or a people pleaser who can't tell hard truths, poor leadership takes many forms.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Elon Musk's DOGE Is Hiring People Eager to 'Work Long Hours' to Eliminate 'Waste, Fraud and Abuse' in the Government. Here's How to Apply.

The Department of Government Efficiency is hiring U.S. citizens to help cut spending and headcounts in the federal government.

Business News

'Everyone Can Profit From It': What Is DeepSeek? China's 'Cheap' to Make AI Chatbot Climbs to the Top of Apple, Google U.S. App Stores

DeepSeek researchers claim it was developed for less than $6 million, a contrast to the $100 million it takes U.S. tech startups to create AI.

Business News

'I Love Doing Product Reviews': Bill Gates Stepped Down from Microsoft in 2020, But Admits He Still Spends 15% of His Time Working at the Company

In a new interview with the Wall Street Journal, Gates also said he is still close with Microsoft's CEO Satya Nadella.

Business News

Uber's CEO Says Drivers Have About 10 Years Left Before They Will Be Replaced

Uber CEO Dara Khosrowshahi says the jobs of human drivers are safe for the next decade, but after that, another type of driver will take over.